07
Oct
Hindware, India’s leading bathware, tiles, and consumer appliances brand, unveiled its new brand positioning, ‘Designed for Sukoon’, aimed at transforming homes into sanctuaries of comfort and wellbeing. The integrated campaign, conceptualised by Mullen Lowe Lintas Group, emphasizes emotional connect, highlighting Calm, Care, Comfort, Love, and Playfulness as core elements of the Hindware experience. The campaign showcases innovative products including a Multifunction Shower with Thermostat simulating monsoon rain, Smart WC with warm seating, splash-free faucets, vibrant washbasins, IoT Chimneys with Maxx Silence Technology, and premium tiles, designed to merge functionality with aesthetic appeal. Shashvat Somany, Head of Strategy at SomanyImpresa Group,…
