29
Mar
Bandhan Mutual Fund has redefined the concept of a Systematic Withdrawal Plan (SWP) through its new IAP campaign, dubbed ‘#Salary Wala Plan.’ The campaign seeks to present SWP as a structured, salary-like income stream that allows investors to receive regular cash flows from their mutual fund investments, while the remaining corpus continues to stay invested for potential growth. Vishal Kapoor, CEO of Bandhan AMC, emphasized the importance of SWPs, saying, “While SIPs are widely accepted for disciplined investing, SWPs remain underutilized as a tool for financial independence. Through this campaign, we aim to show how SWP offers a steady income…
