Blog - The Purbottar

15 Apr

The joy of new year echoes through Assam with Bihu celebrations

Sonakshi SarkarAssam

The Assamese New Year was welcomed with festive fervour by people across the state on Tuesday, with all praying for a prosperous and fulfilling year ahead. Assam Governor Lakshman Prasad Acharya and Chief Minister Himanta Biswa Sarma wished the people on the occasion, hoping that the Rongali, or Bohag, Bihu celebrations will reaffirm the age-old harmony in the state. "I extend my heartiest greetings on the occasion of Rongali Bihu and Assamese New Year," Acharya said in a post on X.

15 Apr

In Assam’s oil and gas industry, Vedanta will invest Rs. 50,000 Cr

Banasree SarkarAssamvedanta

Assam Chief Minister Himanta Biswa Sarma met with Vedanta Group, a major energy company in the private sector, on Monday to draft a comprehensive strategy for the Rs 50,000 crore investment that was announced for the state. This is a big step for the state. In February, Anil Agarwal, the chairman of the Vedanta Group, declared that the company would invest Rs 50,000 crore in the oil and gas industry in Assam and Tripura during the following three to four years. "Today I had an extensive meeting with representatives from Vedanta to chalk out a time frame on realizing these…

15 Apr

India’s first live photo of female Kaiser-i-Hind butterfly captured in Sikkim

Sonakshi SarkarSikkim

In a landmark moment for India's wildlife conservation efforts, the first-ever live photograph of a female Kaiser-i-Hind butterfly (Teinopalpus imperialis, Hope 1843) has been captured in Sikkim. The rare sighting occurred on January 3, 2025, at 2:30 PM in the temperate forests of Ravangla, situated at an altitude of 2,300 meters. The stunning photograph was taken by Dr. Chewang Norbu Bhutia and Dr. Hishey Ongmu Bhutia, a veterinary couple and residents of Ravangla. The Kaiser-i-Hind, known as the "Emperor of India," is a highly elusive and endangered species, protected under Schedule I of the Wildlife (Protection) Amendment Act, 2022, highlighting…

15 Apr

Historic energy project to cement Assam’s role in national green strategy

Sonakshi SarkarAssam

In a landmark development for India’s northeastern region, Assam is set to become home to the Northeast’s first-ever Pumped Storage Project (PSP), a pioneering hydroelectric energy storage system aimed at stabilising the power grid and meeting peak electricity demand. The project is part of a massive ₹12,000 crore investment by Hyderabad-based renewable energy company Greenko Group, which has committed to developing large-scale energy infrastructure in Assam. The announcement marks a critical milestone in Assam’s journey towards clean, reliable, and sustainable energy systems. Chief Minister Himanta Biswa Sarma took to social media to confirm that the state government has held a…

15 Apr

See the benefits of Papaya to boost your health

Banasree SarkarHealthPapaya

Eating papayas on a daily basis can greatly improve general health because they are such a nutritious fruit. Essential nutrients including vitamin C, vitamin A, folate, fiber, and potent antioxidants like carotenoids are all abundant in it. When consumed in moderation, its high fiber content and low glycemic index make it appropriate for diabetics. Papain, an enzyme found in papayas, aids in the breakdown of proteins and promotes easy digestion. Additionally, it contains a lot of water and fiber, which help to maintain regular bowel movements and avoid constipation. More than 150% of your daily vitamin C requirements can be…

14 Apr

Bajaj Allianz Life launches Superwoman Term Plan, aims to secure women’s future

Business BureauBusiness

Bajaj Allianz Life Insurance has unveiled a new women-centric term insurance solution—Bajaj Allianz Life Superwoman Term (SWT)—that offers a comprehensive blend of financial protection, critical illness coverage, and health management services. Tailored exclusively for women, this pioneering plan empowers them to safeguard their own futures while ensuring their children’s well-being. Key features of the plan include lump sum payouts on the death of the life assured, coverage for 60 critical illnesses including breast, cervix, and ovarian cancers, and an optional child care benefit that ensures monthly income for children’s education in case of an untimely demise. Notably, the plan also…

14 Apr

Sikkim commemorates 134th birth anniversary of Dr BR Ambedkar

Sonakshi SarkarSikkim

The 134th Birth Anniversary of Bharat Ratna Dr. Bhimrao Ramji Ambedkar was commemorated today at a special function held at the Sikkim Legislative Assembly complex. The event was chaired by the Governor of Sikkim, Om Prakash Mathur, and Chief Minister Prem Singh Tamang. It was attended by Speaker MN Sherpa, Cabinet Ministers, MLAs, Advisors, Chairpersons, and other dignitaries who gathered to pay tribute to the architect of the Indian Constitution.

14 Apr

Sunrise Spices blends Bihu traditions with AI-powered festive cheer

Business BureauBusiness

In a vibrant fusion of culture and technology, ITC’s Sunrise Spices has launched a unique digital campaign to celebrate Rongali Bihu, featuring an AI-powered image filter that transforms selfies into traditional Assamese portraits. As Bihu festivities sweep across Assam and beyond, Sunrise’s new initiative allows users to scan a QR code or click a link to turn their photos into stylized images showcasing Assamese attire and festive elements. The AI filter is designed to deepen cultural connection and spread festive joy, especially among tech-savvy youth and Assamese communities living outside the state. Sunrise Spices, known for its authentic blends, is…

14 Apr

Sunrise Spices brings back rustic Bihu vibes to Guwahati with ‘Smritir Rongali’

Business BureauBusiness

In a vibrant revival of Assam’s cultural heritage, ITC’s Sunrise Spices has launched its Rongali Bihu campaign, ‘Smritir Rongali’, to reconnect urban dwellers with the traditional spirit of the festival. The initiative, unfolding from April 14 to 17 across Latashil, Chandmari, Khanapara, and Geetanagar in Guwahati, recreates an immersive village-style Bihu experience right in the heart of the city. The campaign features bamboo huts, haystacks, earthen lamps, and soulful folk music, offering a nostalgic nod to rural Assam. Cultural performances, traditional games, and festive canters traveling through neighborhoods bring the celebration to life. Sunrise has also embraced innovation with an…

14 Apr

Helicopter Crash in New York Kills Six

Sonakshi SarkarACCIDENT

A sightseeing helicopter carrying six people, including a family of Spanish tourists, crashed into New York City's Hudson River on April 13. The Bell 206 aircraft encountered mechanical failure shortly after takeoff and spiraled into the river. All six passengers, including three children, were pronounced dead at the scene despite rapid emergency response. The National Transportation Safety Board has launched an investigation into the cause of the crash. This incident has reignited debates over the safety of aerial tours in heavily populated urban areas. Local officials are also facing scrutiny over licensing and oversight practices. The crash has deeply saddened…