Blog - The Purbottar

17 Apr

TATA AIG Launches MediCare Select: Revolutionizing Health Insurance for All

Business BureauBusiness

TATA AIG General Insurance Company has launched MediCare Select, a next-generation health insurance product aimed at expanding its retail health portfolio and enhancing healthcare accessibility across India. As part of its ambitious strategy, the insurer plans to scale up its hospital network from 11,500 to over 14,000 facilities by FY27. The product launch reflects TATA AIG’s focus on reaching underserved regions, with Tier 2 and 3 cities expected to contribute 35% of its health portfolio by FY27, up from 26%. Key features of MediCare Select include unlimited restorations under ‘Restore Infinity Plus’, lifetime claim coverage under ‘Infinite Advantage’, and OPD…

17 Apr

AI-Powered Farming Drones Transform Agriculture in Kenya

Sonakshi SarkarInternational

In Kenya’s fertile Rift Valley, farmers are increasingly turning to AI-powered drones to monitor crops, detect pests, and optimize irrigation. The government-backed Smart AgriTech Initiative, launched in 2022, has deployed over 500 drones across the region. These drones, equipped with thermal and multispectral sensors, can scan large fields in minutes, offering farmers insights that were once impossible to gather. This has led to a 30% increase in crop yields in pilot zones. With rising food demands and erratic climate conditions, such technology is being hailed as a game-changer. The Kenyan government is offering subsidies for drone purchases and training youth…

17 Apr

Lachung, Lachen, Yumthang routes open despite rumours

Sonakshi SarkarSikkim

Tourists planning trips to North Sikkim can breathe a sigh of relief as roads to popular destinations like Lachung, Lachen, Yumthang, and Zero Point will remain open from April 19 to 25, despite rumours of a shutdown. The clarification was issued by the Superintendent of Police, Mangan District, on April 15, stating that no closures are planned. However, due to the Toong-Naga road being closed, the only operational route—Dickchu-Sankalang-Shipgyer-Chungthang—is experiencing heavy congestion. To manage traffic and ensure safety, strict movement regulations for heavy vehicles have been put in place: Phidang–Sankalang–Chungthang: Movement allowed from 9:00 PM to 1:00 AM Chungthang–Sankalang–Phidang: Movement…

17 Apr

BJP’s Dilip Saikia calls Congress protests “ a laughable attempt”

Sonakshi SarkarAssam

Assam BJP President and Member of Parliament Dilip Saikia has come down heavily on the Congress party for holding nationwide protests against the Enforcement Directorate's (ED) chargesheet in the National Herald case, which names top Congress leaders Sonia Gandhi and Rahul Gandhi. In a sharp press statement released on Wednesday, Saikia dismissed the Congress protest as "a laughable attempt to defend national looters," accusing the party of shielding its top leadership from legal scrutiny. He claimed that the Gandhis had misused their positions within the Congress to take control of assets that did not belong to them. “The National Herald…

17 Apr

Sunrise Spices launches ‘Xipa Bisari’ series to revive Assam’s culinary traditions

Business BureauBusiness

ITC’s Sunrise Spices has launched a new culinary series titled “Xipa Bisari: A Back to Roots Series” to celebrate Assam’s rich gastronomic heritage. The initiative was unveiled at the Chandmari Bihu Xonmilon pandal in Guwahati on April 16 and was attended by an enthusiastic audience, including Mr. Rahul Das, Chief of the Directorate of Cultural Affairs, Government of Assam, and renowned Assamese chef Atul Lahkar, who hosts the series. Presented in collaboration with the Cultural Ministry of Assam, the 10-episode series follows Chef Lahkar as he travels through Assam’s villages and markets, uncovering forgotten recipes and traditional cooking techniques. The…

17 Apr

The mood of celebration permeates Rang Ghar on the first day of Bohag

Banasree SarkarAssamBohag

As the 17th Greater Rangpur Rongali Bihu was celebrated with grandeur and tradition, the historic Rang Ghar grounds, which were constructed in 1746 by Swargadeo Pramatta Singha, came to life with color and celebration. The All Tai Ahom Students' Union (ATASU) threw this colorful celebration to welcome Bohag, the Assamese New Year. Bihu was traditionally observed with regal grandeur at the Rang Ghar Bakori (courtyard) under the reign of Swargadeo Rudra Singha. The festival brought back that long-standing custom and turned the historic monument into a hub of historical and cultural cohesion. Basanta Gogoi, the president of ATASU Central, lit…

17 Apr

Bingo! TedheMedhe brings flavour and fun to Bihu with ‘Jomonir Adda’ in Guwahati

Business BureauBusiness

In a bold and flavourful tribute to the spirit of Bihu, ITC’s Bingo! TedheMedhe has launched a unique experiential campaign, Jomonir Adda, right in the heart of Guwahati. The event, which kicked off on April 14 at Latasil Park, invites Bihu revellers to indulge in Assam’s culture through interactive and food-filled experiences. The Jomonir Adda zone features a ‘Build Your Own Bingo’ (BYOB) chaat stall, allowing visitors to whip up their own creations using Bingo! TedheMedhe snacks with a local twist — from bamboo-flavoured toppings to regional herbs and spices. Complementing the food is an interactive content zone celebrating Assamese…

17 Apr

Gold futures hit record high of Rs 94,781 per 10 grams

editorBusiness, News

New Delhi, Gold prices hit an all-time high of Rs 94,781 per 10 grams in futures trade on Wednesday in line with a strong global trend.On the Multi Commodity Exchange, contracts for June delivery hit a record high of Rs 94,781 per 10 grams in early trade.Later, the gains narrowed by Rs 1,317 or 1.41 percent to Rs 94,768 per 10 grams, with an open interest of 21,211 lots.Analysts say the ongoing US-China trade war has fuelled safe-haven demand."The dollar remained under pressure and was trading near a two-year low, which further fuelled the rally in gold," said Rahul Kalantri,…

16 Apr

Digital Shops Empower Bangladeshi Women Amid Economic Shifts

Sonakshi SarkarBangladesh

In Bangladesh, a growing number of women are launching online businesses through social media platforms like Facebook, Instagram, and WhatsApp. From fashion boutiques to home-based catering, the trend is reshaping traditional ideas of women’s work in urban Dhaka and beyond. The Bangladesh Association of Software and Information Services (BASIS) reports that over 15,000 new women-led digital businesses were registered in the last 18 months. Platforms like Daraz and Evaly are also helping small female-run businesses reach wider audiences. Many of these women are homemakers, college students, or retired professionals who turned to digital entrepreneurship during the pandemic and continued as…

16 Apr

Redmi A5 launched in India: A game changer in entry-level smartphones

Business BureauBusiness

Xiaomi India has unveiled the much-anticipated Redmi A5, setting a new benchmark in the entry-level smartphone segment. Packed with cutting-edge features such as a 120Hz high-refresh-rate display, a 32MP AI dual camera, and a powerful 5200mAh battery, the Redmi A5 promises to offer smooth performance and immersive user experiences at an unbeatable price. Anuj Sharma, Chief Marketing Officer of Xiaomi India, shared, “The Redmi A5 reflects our commitment to delivering exceptional value in the entry-level market. Its large 120Hz display, AI-powered 32MP camera, and long-lasting battery ensure that users can enjoy premium features without compromising on affordability.” Designed for everyday…