Blog

As the auspicious festival of Akshaya Tritiya approaches, Tanishq’s exclusive wedding sub-brand, Rivaah, is set to celebrate the grandeur of upcoming summer Indian weddings with its exquisite bridal jewellery collections offerings. With a profound understanding of India’s diverse wedding traditions, Rivaah by Tanishq offers an extensive range of jewellery tailored to brides across various communities, ensuring a seamless fit for every wedding function — from the Haldi and Mehendi ceremonies to the Sangeet and the main wedding day. Each piece is designed to not only honor these cherished traditions but also to reflect the individuality and elegance of the bride.…

As e-commerce fraud continues to rise, Amazon is reinforcing its commitment to providing a safe and secure shopping experience for its customers. The company has introduced a range of advanced initiatives aimed at combating fraud across its marketplace, ensuring that both buyers and sellers are protected from deceptive practices. Akshay Sahi, Director & Head of Amazon Prime, Speed & Fulfillment Experience, India, emphasized the importance of vigilance. "We encourage our customers to actively participate in safeguarding their online shopping by remaining vigilant and adhering to recommended security practices," he said. Amazon is also focused on protecting sellers through initiatives like…

To empower India's gig economy, the National Skill Development Corporation (NSDC) and Rapido, one of the country’s leading bike taxi aggregators, have signed a Memorandum of Understanding (MoU) to enhance skill development for gig workers. This strategic partnership seeks to bridge the gap between skilling and job opportunities by providing training and integrating individuals into the rapidly growing gig sector. NSDC will bring its vast expertise in skilling, while Rapido will offer access to its extensive fleet and infrastructure. Together, they will provide both part-time and full-time earning opportunities for candidates, with a focus on technical, behavioural, and safety skills.…

In a landmark move to bridge the gender gap in tech, the Ministry of Skill Development and Entrepreneurship (MSDE) and Microsoft have jointly launched the ‘AI Careers for Women’ initiative. This strategic collaboration, formalized through an MoU signed on April 22, aims to empower 20,000 women across six Indian states through industry-aligned Artificial Intelligence (AI) training. Under the initiative, 30 Centres of Excellence (CoEs) will be established in women’s colleges, each serving as a hub supporting 150 additional institutions, mainly in Tier-II and Tier-III towns. The centres will offer a comprehensive 240-hour AI curriculum, co-developed with the National Council for…

Anchor Oral Care has intensified its focus on the North East market by appointing celebrated regional actor Aimee Baruah as its brand ambassador and unveiling two new campaigns — “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha.” This strategic move marks the brand’s reinforced commitment to the region, where it has maintained a strong presence for decades. The new campaigns highlight Anchor Red Toothpaste’s Ayurvedic benefits and its CalFlo formulation, targeting both tradition and innovation in oral care. Aimee Baruah, featured in the second campaign, is expected to significantly enhance the brand's connection with local families through digital promotions…