Blog - The Purbottar

24 Sep

Starbucks India launches ‘AamarPujo, Aamar Starbucks’ limited-edition menu across Eastern India

Business BureauBusiness

Starbucks India is set to celebrate DurgaPujo with its first-ever Pujo-inspired menu, “Aamar Pujo, Aamar Starbucks,” launching on September 20 across select stores in Kolkata, Guwahati, Siliguri, Gangtok, Bhubaneswar, Jamshedpur, Patna, and Ranchi. The festive menu blends Eastern India’s culinary heritage with Starbucks’ signature coffee offerings, featuring dishes such as Chingri Turnover, Bhetki Bhaja Sandwich, Aloo Poshto Burger, Kasundi Chicken Burger, and Dhakai Chicken Wrap. Sweet treats include Mihidhana Brulee and Kalakand Pie, reimagining traditional Bengali mithai for a contemporary palate. Complementing the menu are two exclusive beverages: Chocolate Foam Cold Brew and Jaggery Cloud Latte. Customers can also enjoy…

24 Sep

Shyam Steel diversifies into decorative paints; launches Macaw Paints with Kartik Aaryan

Business BureauBusiness

Shyam Steel, a trusted name in India’s steel industry for over 79 years, has officially entered the decorative paints segment with the launch of Macaw Paints. Bollywood actor Kartik Aaryan has been roped in as the brand ambassador, adding youthful appeal to the new line. The brand’s tagline, “Macaw ke rang, magic ke sang”, promises bold, premium colors that aim to bring vibrancy and warmth to homes across India. The launch in West Bengal coincided with the auspicious beginning of Navratri, aligning with Durga Puja celebrations. Shyam Steel unveiled Macaw Paints at various Durga Puja pandals, symbolizing a colorful journey…

24 Sep

Team India Weighs Pace-Spin Balance with Bumrah Back and Suthar Rising

editorSports

Jasprit Bumrah, the Indian pace bowler, has notified the Board of Control for Cricket in India (BCCI) of his availability for selection for the two-Test series against the West Indies in Ahmedabad and Delhi beginning on October 2. On Wednesday afternoon, the senior selection committee will convene online to choose a 15-member squad for India. At present, Bumrah is playing in the T20 Asia Cup held in the UAE. If India reaches the final, there will be only a three-day interval before the first Test in Ahmedabad. It will be intriguing to see whether Bumrah is selected for the Test…

24 Sep

Gangtok taxi associations call for a stop to the City Runner minibus service

Sonakshi SarkarSikkim

The Central Joint Action Committee (CJAC), representing 68 taxi associations in Gangtok, has called on the Sikkim Government to immediately suspend the “City Runner” minibus service operated by Sikkim Nationalised Transport (SNT), citing severe impact on the livelihoods of thousands of local taxi drivers. The City Runner service, launched recently, involves 17-seater minibuses operating on city routes and between Ranipool and Gangtok. While authorities have projected the service as an affordable and convenient transport option, local taxi operators argue that it has created unfair competition, reducing passenger demand for taxis. Speaking on behalf of the CJAC, President Karma Tshering Tamang…

24 Sep

Mirae Asset expands footprint in north-east with new office in Guwahati

Business BureauBusiness

Mirae Asset Investment Managers (India) Pvt. Ltd. has strengthened its presence in the North-East by inaugurating its first office in Assam and 25th nationwide at Dihang Arcade, GS Road, Guwahati. The new branch is expected to enhance accessibility for investors and distribution partners across Assam and other North-Eastern states. Swarup Anand Mohanty, Vice Chairman & CEO, Mirae Asset Investment Managers, said, “The North-East has been one of the promising regions for mutual fund participation, and we have seen encouraging growth here. With our new office in Guwahati, we want to be closer to our investors and partners, ensuring they have…

24 Sep

Assam will use an online platform to disperse Zubeen Garg’s ashes, and memorial services are scheduled in Kamarkuchi and Jorhat

Sonakshi SarkarAssam

The Assam government has announced an unprecedented step to honour the memory of late singer and cultural icon Zubeen Garg, whose sudden demise on September 19 left millions across the state and beyond in grief. Authorities have decided to make the ashes from his funeral pyre available to organisations and individuals through a specially created online application system. Alongside, permanent memorials are set to come up at Kamarkuchi near Guwahati and Jorhat, the two places closely associated with the celebrated artiste. The announcement was made by Education and Cultural Affairs Minister Ranoj Pegu at Kamarkuchi, where Garg was cremated with…

23 Sep

Vi-John unveils new campaign with Ranbir Kapoor, champions originality in grooming

Business BureauBusiness

Vi-John, India’s leading shaving cream brand with over six decades of grooming legacy, has launched its new integrated campaign, “Photocopy Nahi, Original Dikho,” featuring brand ambassador Ranbir Kapoor. The campaign highlights grooming as a reflection of individuality and authenticity, rather than imitation. Ranbir Kapoor, bringing charisma to the message, said, “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are.” Conceptualized by Havas Creative India and executed with Dentsu…

23 Sep

Break the autopilot: Listen with intention

editorLifestyle

For many of us, listening to music is enjoyable. Important life events are accompanied by music, which also facilitates social interactions. It symbolizes elements of our current selves as well as our aspirations. It conveys feelings that words cannot describe. Additionally, music helps us escape into another world and divert our attention from difficulties and monotony. It appears like music has a magical ability, like a wand that may be waved to improve one's mood. However, what if the music itself lacked the power? Actually, our decisions about what to listen to and the human agency we display via these…

23 Sep

Hurricane Lee Slams US East Coast

Mohini BarmanInternational

Hurricane Lee made landfall on the US East Coast on Friday, bringing heavy rainfall, strong winds, and coastal flooding across New England. Authorities evacuated thousands from vulnerable coastal towns, while airlines canceled more than 800 flights. Power lines collapsed in Massachusetts, leaving over 300,000 homes without electricity. Emergency services said rescue teams are working round the clock to clear roads and restore power. Meteorologists warn that climate change is making Atlantic storms more intense, causing longer-lasting damage. President Joe Biden has pledged federal aid to assist recovery.

23 Sep

Karbi Anglong shuts down Eradigholpani village due to an outbreak of ASF

Banasree SarkarAssam

Assam's government has formally designated Eradigholpani village, located in the Karbi Anglong district's Howraghat Development Block, as the epicenter of an epidemic of African Swine Fever (ASF). Nirola Phangchopi, ACS, the District Magistrate of Karbi Anglong, issued prohibitory measures to prevent, control, and eradicate ASF in the area with immediate effect in an effort to slow the development of this extremely contagious disease. All settlements within 10 kilometers of Eradigholpani village are under the Surveillance Zone, while the area within one kilometer is known as the Infected Zone. Transportation of live pigs, pork, or pork products into or out of…