01
Sep
Alcatel has strengthened its offline retail presence in Assam by entering into a strategic partnership with BSM Ventures, a leading distribution house in the North East. The collaboration aims to make Alcatel’s innovative and reliable products more accessible to consumers while offering strong after-sales support and warranty. BSM Ventures, led by Binoy Kumar Agarwala, has a proven track record of building visibility for consumer electronics and lifestyle brands across the region. Leveraging its retail expertise, the partnership is expected to significantly boost Alcatel’s footprint and deepen consumer engagement across Assam and the North East. “At a time when disposable income…
