08
Oct
Balkrishna Industries Limited (BKT) announced the upgrade and extension of the partnership with the Australian cricket league, KFC Big Bash League (BBL) following an agreement signed with Cricket Australia. After being a League Supplier, BKT now becomes a League Partner of the BBL. As League Partner, BKT will receive several additional rights, including expanded visibility on LED boards, vision screens, boundary ropes and umpires’ uniforms. BKT will also receive the right to create several activations, both at venue and outside venue, as well as comprehensive digital support from Cricket Australia. The BKT brand will also continue to be highly visible…