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Srijan Realty, one of Eastern India’s leading real estate developers, has announced the fifth edition of its cultural initiative, Srijan Sharad Purashkar (SSP), honouring the festive spirit of Bengal with the theme “Shobuj Sharadiya – Tradition Meets Responsibility.” Launched in 2019, the award recognises the creativity and community spirit of housing society pujas in Kolkata. From 150 participants in its debut year, SSP has expanded to more than 300 housing societies across the city and 38 associations of Non-Resident Bengalis worldwide. In 2024, the initiative reached over 1.15 million digital viewers globally, making it a much-anticipated cultural platform. This year’s…

The launch of GST 2.0 on September 22 marked a transformative moment for Indian consumers, sparking enthusiasm across markets even before the Navratri festivities began. The automobile sector witnessed record-breaking figures as the new tax regime removed the compensation cess on cars and reduced GST on sub-4 metre vehicles to 18%. Maruti achieved its highest-ever single-day performance in 35 years with 80,000 inquiries and 30,000 deliveries, while bookings for small cars soared 50% above typical festive levels. Hyundai and Tata Motors also saw strong numbers, with Hyundai billing 11,000 vehicles and Tata delivering 10,000 cars with 25,000 inquiries. E-commerce platforms…

Global energy management leader Schneider Electric has launched its national retail activation campaign in Guwahati, part of the “Bring Home the Smart” initiative aimed at strengthening engagement with retailers and electricians across India. The campaign features live product demonstrations, interactive sessions, and hands-on training to enhance stakeholder knowledge and trust. The campaign highlights Schneider Electric’s latest innovations, including the Miluz Zeta switches with Air Quality Indicator for real-time indoor monitoring, motion-sensing LED foot lamps for nighttime safety, and the Wiser Smart Home Automation system offering GPS-enabled appliance control and energy management. These solutions reflect the company’s commitment to intuitive design,…

Renault India has launched the 10th Anniversary Edition of Kwid, celebrating a decade of the car that transformed India’s entry-level segment. Limited to 500 units, the special edition is priced at ₹5.14 lakh (MT) and ₹5.63 lakh (AMT), ex-showroom pan-India. The anniversary edition, based on the Techno variant, introduces 10+ exclusive enhancements, including dual-tone colour options—Fiery Red with Black Roof and the new Shadow Grey with Black Roof. It also features shiny black Flex Wheels, yellow grille inserts, and distinctive anniversary decals. Inside, the cabin gets themed seat designs, yellow accents, illuminated scuff plates, and leatherette steering with mustard stitching.…

Starbucks India is set to celebrate DurgaPujo with its first-ever Pujo-inspired menu, “Aamar Pujo, Aamar Starbucks,” launching on September 20 across select stores in Kolkata, Guwahati, Siliguri, Gangtok, Bhubaneswar, Jamshedpur, Patna, and Ranchi. The festive menu blends Eastern India’s culinary heritage with Starbucks’ signature coffee offerings, featuring dishes such as Chingri Turnover, Bhetki Bhaja Sandwich, Aloo Poshto Burger, Kasundi Chicken Burger, and Dhakai Chicken Wrap. Sweet treats include Mihidhana Brulee and Kalakand Pie, reimagining traditional Bengali mithai for a contemporary palate. Complementing the menu are two exclusive beverages: Chocolate Foam Cold Brew and Jaggery Cloud Latte. Customers can also enjoy…

Shyam Steel, a trusted name in India’s steel industry for over 79 years, has officially entered the decorative paints segment with the launch of Macaw Paints. Bollywood actor Kartik Aaryan has been roped in as the brand ambassador, adding youthful appeal to the new line. The brand’s tagline, “Macaw ke rang, magic ke sang”, promises bold, premium colors that aim to bring vibrancy and warmth to homes across India. The launch in West Bengal coincided with the auspicious beginning of Navratri, aligning with Durga Puja celebrations. Shyam Steel unveiled Macaw Paints at various Durga Puja pandals, symbolizing a colorful journey…