Business Correspondent

2229 Posts
Comfy sanitary pads offer 80% better absorption

Comfy sanitary pads offer 80% better absorption

Comfy Snug Fit, a fast-growing menstrual hygiene brand from the house of Amrutanjan Health Care Limited, unveiled its latest TV campaign (TVC) featuring the popular actress Shraddha Kapoor. With this campaign, the brand seeks to brings alive its promise of #ThePowerToBeYou in a fresh, modern and vibrant voice. Comfy has, since inception, aimed to increase awareness about menstrual hygiene and educate women about the benefits of using sanitary pads. To this end it has made sanitary pads easily accessible to women in India, providing high-quality products at affordable prices. The new campaign catches Shraddha Kapoor navigating physically active situations with ease.…
Read More
Signify expands retail footprint in Eastern India

Signify expands retail footprint in Eastern India

The world leader in lighting Signify announced the launch of six new Philips Smart Light Hubs across Kolkata, Guwahati, Bhubaneshwar and Dhanbad. With these new store launches, the company has increased its retail presence to 36 exclusive lighting stores in Eastern India, offering a wide range of home lighting products. The two new Philips Smart Light Hubs in Guwahati span 1,000 &650 sq feet respectively and showcase more than 200 different kinds of lighting products. The stores have been designed to simulate actual home settings, such as a living room, bedroom, and dining room, allowing customers to experience the products…
Read More
Project NIPUN to skill, and upskill construction workers

Project NIPUN to skill, and upskill construction workers

National Skill Development Corporation (NSDC), the nodal agency under the Ministry of Skill Development & Entrepreneurship, Government of India, and the Ministry of Housing and Urban Affairs (MoHUA) announced the launch of the project NIPUN- National Initiative for Promoting upskilling of Construction Workers. The project aims to train more than one lakh construction workers through fresh skilling and upskilling programs and provide them with opportunities in foreign countries. The project implementation is divided into three chapters -training through Recognition of Prior Learning at construction sites, training through Fresh Skilling by Plumbing and Infrastructure SSC and International Placement through industries/builders/contractors.On-site skill…
Read More
Dalmia Cement Bharat Expresses Solidarity with Meghalaya

Dalmia Cement Bharat Expresses Solidarity with Meghalaya

In its ongoing pledge towards supporting the people of Meghalaya affected by the incessant rain and floods, Dalmia Cement (Bharat) Limited (DCBL) has contributed INR 25 Lakhs to the Chief Minister's Relief Fund to strengthen the government’s rebuilding and rehabilitation efforts. DCBL’s Meghalaya facility team also helped stranded commuters towards the road going into Silchar and provided them with warm meals and clean drinking water. The company’s sales and logistics team continue to procure and distribute relief materials to affected families. Nearly 3,00,000 people from Silchar are in distress with an acute shortage of food, clean drinking water, and medicines,…
Read More
NIC Honestly Natural Ice Cream to launches its new store in Siliguri

NIC Honestly Natural Ice Cream to launches its new store in Siliguri

NIC Honestly Natural Ice Cream has made a mark for itself among the most loved ice cream brand, is set to open new stores and franchises throughout the country. While the brand is expanding in the market, NIC Honestly Natural Ice Cream has chosen Siliguri as the key market to launch their new store and franchisee in order to spread the joy of their ice cream flavors throughout the city.The brand is planning an expansion strategy that will contribute to development in places where they can introduce a better taste and variety of ice cream flavors in the city and…
Read More
ICICI Pru Life Insurance announces record annual bonus

ICICI Pru Life Insurance announces record annual bonus

ICICI Prudential Life Insurance (India’s largest private life insurer in terms of new business sum assured) has announced an annual bonus of Rs 968.8-crore for FY2022 to all eligible participating policyholders. All participating policies in force as of March 31, 2022 are eligible to receive this annual bonus, which will be added to the policyholders’ benefits. Almost a million participating policyholders will benefit from this, taking them closer to achieving their long-term financial goals. This is the 16th consecutive year of bonus payment and also the highest ever by the Company till date, exceeding the FY2021 bonus by 12%. "We…
Read More
India Shopped Big During Flipkart’s End Of Season Sale

India Shopped Big During Flipkart’s End Of Season Sale

As Flipkart’s End Of Season Sale 2022 concluded, it showed that India loved shopping for fashion brands and labels as sellers from across the country served millions of customers. This EOSS 2022 also saw the debut of a 24X7 live commerce initiative that connected brands, sellers and influencers with customers engaging in real-time. Over 10,000 brands and 2,00,000 sellers came together to offer 10 lakh+ styles of fashionable apparel and accessories for men, women and children. The weeklong event, from June 10-17, saw customers across the country shopped for men’s t-shirts, jeans, formal & Wedding wear, Women Western Wear, Sarees,…
Read More
India ensures global participation in International Yoga Day

India ensures global participation in International Yoga Day

India once again ensured global participation for the International Day of Yoga by giving the message of being health-conscious, connecting millions of people around the world with the spirit of universal brotherhood. For the first time on International Yoga Day, people in Fiji practiced yoga in Albert Park at around 3.15 AM Indian Standard Time. After Fiji, yoga was organized at the Sky Tower, New Zealand in which a large number of people took part. At the same time, people practiced yoga at the Queensland Cricket Club in Australia. Whereas in New York, United States, a grand event of yoga…
Read More
Mother’s Recipe launches its first TVC

Mother’s Recipe launches its first TVC

Mother’s Recipe – a Made in India, leading food brand well known for its authentic and traditional pickles is also focusing on its Ready to Cook category and has launched its first TVC for the Northeastern market, which will be aired across Assam, Manipur, Mizoram and Meghalaya. This wide range of Ready to Cook is available across all leading supermarkets and groceries as well as online.The film starts with a snapshot of the mundane life of a working young couple who have returned from the office post a hectic schedule. The wife urges her husband if she could order food…
Read More
ASUS launches ROG Flow Z13 gaming tablet

ASUS launches ROG Flow Z13 gaming tablet

ASUS Republic of Gamers (ROG) introduced the Flow Z lineup to its ROG ecosystem in India with the launch of ROG Flow Z13, the industry’s first detachable 2-in-1 gaming tablet. The tablet is launched along with the refreshed TUF Dash F15 2022 model. Resonating the philosophy of ‘One device, Infinite play’, the ROG Flow Z13 preserves the strength of a powerful gaming laptop by housing up to a 14-core Intel® Core™ i9-12900H CPU and NVIDIA® up to a GeForce RTX™ 3050 Ti GPU. It comes with the external GPU, XG Mobile, and an option to choose from 4K 60Hz and…
Read More