Comfy Snug Fit, a fast-growing menstrual hygiene brand from the house of Amrutanjan Health Care Limited, unveiled its latest TV campaign (TVC) featuring the popular actress Shraddha Kapoor. With this campaign, the brand seeks to brings alive its promise of #ThePowerToBeYou in a fresh, modern and vibrant voice.
Comfy has, since inception, aimed to increase awareness about menstrual hygiene and educate women about the benefits of using sanitary pads. To this end it has made sanitary pads easily accessible to women in India, providing high-quality products at affordable prices.
The new campaign catches Shraddha Kapoor navigating physically active situations with ease. The film shows challenging postures that women tend to avoid during their periods due to fear of staining.
Amrutanjan offers high-quality pads starting at Rs.22 to a wider audience. Comfy Snug Fit is also available in a XL size for Rs.30. A cottony variant offers the same absorption benefit at Rs.22. The recently launched Comfy period tracker app helps women track their period cycle as well as buy the product online and have it delivered to their doorstep.
