editor - The Purbottar

01 Sep

Vi Integrates ‘Vi Movies & TV’ in ‘Vi App’

editor0 CommentsNorth EastTECHNOLOGY, vi

Vi has announced a significant capacity addition by integrating ‘Vi Movies & TV App’ into the ‘Vi App’, which allows customers to stream their favourite content seamlessly. Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products & services available. Vi subscribers can now access robust content on Vi App from 450+ Live TV channels which include Zee TV, Zee Cinema, Colors HD, Colors Infinity, Discovery, MTVand many more, Live News on channels and Premium content from OTT apps like Voot Select, Discovery, Lionsgate Play, SunNxt…

01 Sep

Gujarat Tourism Development

editor0 CommentsBusinessBusiness, Gujarat Tourism Development

Gujarat Tourism Department is developing Border tourism under Seema Darshan project at zero point of international border at Nadabet. With this innovative approach of Border Tourism, people of the nation are getting an opportunity to know the border and enjoy the experience of border tourism.Considering the big number of the tourists coming in Gujarat, various attractions have been added at Nadabet by the tourism department like Pared Ground, Exhibition Centre, Auditorium, Lighting, Solar Trees, Selfie Points. This development will help in the local employment has been increased in the last 5 years due to launch of Seema Darshan Program.‘Ajay Prahari’…

01 Sep

Vedix ayurvedic skincare range

editor0 CommentsBusinessBusiness, vedix

The world’s first customized modern ayurvedic lifestyle and wellness brand, Vedix aims to strengthen its position across key regional markets in India. As part of twin-marketing strategy, the brand is eyeing to tap both regional and international markets simultaneously. Vedix (a Hyderabad-based customised Ayurveda beauty tech startup) leverages the power of AI and Ayurveda to design hyper customized hair and skin care regime to deliver the maximum benefit for the skin and hair problems. The tech beauty brand is one of the biggest consumer tech startups from Hyderabad and has become a category leader in close 3 years of its…

01 Sep

Signature Whisky, crafted by Louise Martin

editor0 CommentsBusinessLouise Martin, signature whiskey

Diageo India launched India's rare, aged grain whisky ‘Signature’ in a renewed look, taste, and packaging. The all-new Signature Whisky, crafted from nature, is as authentic as it gets. The new premium offerings are crafted from natural ingredients by Master Blender Louise Martin. Signature whisky now has an evolved logo unit, a more nuanced blend and a sustainable packaging with contemporary and modern design codes. The new Signature comes in a carton crafted from recycled cardboard. The new design makes the bottle taller, making it more appealing to its holder. The new logo design on the packaging is a resemblance…

01 Sep

‘Hungry? Grab a Snickers!’

editor0 CommentsBusinesssnickers, vinay pathak

Snickers, from Mars Wrigley portfolio, launched a new campaign featuring Vinay Pathak and actor Vedika Nawani. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the brand film shows a humorous take on ‘Hunger Pangs’ that consumers have often seen and loved in iconic Snickers ad films. The new TVC depicts departure from the usual change in personality of the protagonist, to an unusual and outlandish act or decision. As seen in the film, Vinay Pathak, portraying the role of a father ends up buying a ‘monster’ truck during a hunger pang to ‘win the race…

01 Sep

ONGC felicitates personal gymnasium to Olympic medallist Lovlina Borgohain

editor0 CommentsSportsLovlina Borgohain, ongc, SPORTS

ONGC has announced to build a personal gymnasium for the Olympic medallist India's Boxing Star Lovlina Borgohain as a token of recognition for her unflinching commitment.ONGC is committed towards promoting sports and sponsors various kinds of Sports events. Building of infrastructure, training players in the country, to the young and upcoming talented sports persons are an integral part of ONGC's sports credo. Expressing great pride and happiness, Ms Sushma Rawat, Executive Director, Assam & Assam Arakan Basin, Jorhat, ONGC said, “As a token of appreciation, we are happy to fulfil her wish by building a personal gymnasium and associated infrastructure…

01 Sep

CC Tea inks anti-cancer research collaboration with Dr B Barooah Cancer Institute

editor0 CommentsArunachal Pradesh, Health, MizoramCC Tea, Dr B Barooah Cancer Institute, Health

CC Tea has signed three-year anti-cancer research collaboration to assess the efficacy of CC Tea extract on molecular pathways in lymphocytes and other blood cells of cancer patients of North-East India. The three phased research undertaking will begin with CC Tea extract tested on blood cells taken from cancer patients to concluding with the product being tested on patients directly.According to the report, Mizoram and Arunachal Pradesh recorded the highest incidence of new cancer cases in the country among females and males respectively. The company recently concluded a 6 months anti-viral and immune modulatory research with the prestigious Indian Institute…

01 Sep

Safexpress opens its 64th Logistics Park-Siliguri, in West Bengal

editor0 CommentsBusiness, West BengalBusiness, safexpress, west bengal

Safexpress, India’s has launched its 64th, ultra-modern, Siliguri Logistics Park in West Bengal. This facility is strategically located on National Highway-27 near Bagdogra Airport. This highway connects West Bengal to key neighbouring states for trade and transport. This new logistics park will serve as a nodal point for logistics and to provide for the transitional connective facility with all Indian states, especially with nearby districts and manufacturing hubs. Better known as the ‘Gateway of Northeast India’, Siliguri has been a thriving business hub for different industries. The Siliguri Corridor is a narrow stretch of land (about 22 kilometres wide) located…

01 Sep

Axis Mutual Fund launches ‘Axis Consumption ETF’

editor0 CommentsBusinessaxis mutual funt, Business

Axis Mutual Fund has launched their new fund– ‘Axis Consumption ETF’. The new fund offers (NFO), will allow exposure to the consumption theme in a neatly packed bite sized exchange traded fund. The new fund offers long-term wealth creation solutions and targets to achieve returns by investing in a basket of NIFTY India Consumption Index stocks. The Axis Consumption ETF fund seeks to track returns by investing in a basket of NIFTY India Consumption Index stocks and aims to achieve returns of the stated index, subject to tracking error. Minimum Investment (NFO) Rs.5,000 and in multiples of Rs.1/- thereafter. The…

01 Sep

EdelGive launch the GROW Philanthropic Fund

editor0 CommentsBusinessBusiness, edelgive, GROW Philanthropic Fund

EdelGive Foundation launches the Grassroots, Resilience, Ownership and Wellness (GROW) Fund, a first-of-its-kind initiative aimed at building the capabilities, resilience and future readiness of grassroots organisations. Anchored by EdelGive Foundation along with a collection of reputed funders, the GROW Fund aims to strengthen 100 high impact grassroots organisations over 24 months, through capacity building, and support of key organisational functions. The Bill and Melinda Gates Foundation, Manan Trust, Rohini Nilekani Philanthropies, MacArthurFoundation, A.T.E. Chandra Foundation and Ashish Kacholia, along with the Edelweiss Group have joined as core funders to the initiative. On the launch of the fund CEO, EdelGive Foundation,…