Business Bureau

Vi Movies & TV, the content aggregator platform from Vi, is witnessing a surge in viewer engagement ahead of India’s 79th Independence Day, combining live events with curated patriotic content from top OTT platforms. The platform enables Vi users to stream the Flag Hoisting ceremony and Prime Minister Narendra Modi’s address live from the Red Fort, New Delhi, free of subscription, while also offering a special watchlist featuring films and series such as Uri: The Surgical Strike, Mukhbir – The Story of a Spy, Sam Bahadur, Avrodh: The Siege Within, and Neerja. With subscription plans starting at Rs. 154, Vi…

Tide, a leading business management platform for SMEs, has introduced Fixed Deposits (FDs) on its app, enabling small businesses to earn competitive returns in a fully digital, paperless process. With interest rates up to 8.84% per annum and tenure options from 7 days to 60 months, SMEs can now invest idle funds starting at ₹1,000 through RBI-regulated banks and NBFCs, including Suryoday Small Finance Bank, Bajaj Finance Ltd., and Mahindra Finance. The feature aims to address gaps highlighted by RBI and CRISIL data, which show over 85% of SME funds lie in low-yield current accounts, while 60% of SMEs prefer…

Honda Motorcycle & Scooter India (HMSI) has strengthened its presence in the Northeast by inaugurating a new authorized main dealership, Jainco Honda, at MG Road, Jorhat, Assam. The outlet offers Honda’s 4S solutions — Sales, Service, Spare Parts, and Safety — under one roof, aiming to provide a complete two-wheeler experience. The dealership will showcase HMSI’s full product portfolio, including four scooter models — Activa and Dio in the 110cc segment, and Activa 125 and Dio 125 in the 125cc segment — along with ten motorcycle models ranging from 100cc to 200cc, including Shine 100, Unicorn, and Hornet 2.0. A…

Tractors and Farm Equipment Limited (TAFE), maker of the iconic Massey Ferguson tractors, concluded the second edition of its Massey DYNASTAR Contest – Season 2, recognising scalable, socially impactful agricultural innovations. The contest drew over 16,000 entries from 26 states and 5 Union Territories, with 12 finalists representing Assam, Gujarat, Karnataka, Madhya Pradesh, Punjab, Tamil Nadu, and Uttar Pradesh. The grand prize — a Massey Ferguson 254 DYNASMART 2WD tractor worth ₹8.2 lakh — went to Belgaum’s Avinash Desai for his mobile slurry dewatering machine concept. Prateek Agarwal from Hojai, Assam, secured second place with a solar-powered energy hub, while…

Godrej Industries Group (GIG) has launched a light-hearted campaign this Raksha Bandhan celebrating “work siblings” — colleagues who playfully tease, support, and share the camaraderie of real siblings. With changing family structures and more millennials choosing to have only one child, the traditional sibling bond is becoming rarer. A 2023 YouGov-Mint-CPR survey revealed that 47% of urban millennials prefer just one child. Through lifestyle platforms Godrej L’Affaire and Vikhroli Cucina, the ‘Work Sibling – India’s New Badge of Workplace Bonding’ campaign includes a satirical digital film and interactive social media activity encouraging professionals to “adopt” their favourite colleagues as official…

Divine Solitaires has announced the return of its flagship celebration, The Solitaire Festival of India (TSFI), now in its fourth national edition. Running from August 1–31, 2025, across partner retail stores in over 100 cities, the festival promises an enhanced diamond shopping experience with assured gifts, weekly mega draws, and a bumper finale. Under the theme “Sparkle Se Surprise Tak”, shoppers can expect unique rewards such as Spin the Wheel prizes, surprise picks, and Divine Vouchers, along with high-value gifts like iPhones, washing machines, laptops, PlayStation 5 consoles, and even a car. The grand Bumper Draw on September 3 will…

Celebrated designer Gaurav Gupta unveiled his Indian Couture 2025 collection, Quantum Entanglement, at the Jio World Convention Centre in Mumbai on August 8, marking his bridal couture debut in partnership with ChivasLuxe Collective Perfumes. The showcase, attended by over 500 guests, recreated the emotional journey of an Indian wedding — from cocktails to vows to the reception — through immersive fashion storytelling. Drawing inspiration from the physics theory of eternal particle connection, Gupta’s designs fused Indian craftsmanship with futuristic precision. Banarasi brocades, Chantilly lace, semi-precious inlays, and 3D florals defined the line, which also featured a 10-piece bridal segment and…

DSP Mutual Fund has launched the DSP Nifty500 Flexicap Quality 30 Index Fund, India’s first low-cost flexicap strategy combining quality stocks with dynamic market cap allocation based on momentum triggers. Designed to mirror the innovative Nifty500 Flexicap Quality 30 Index, this fund aims to help investors confidently navigate fluctuating equity markets. The fund invests in 30 fundamentally strong companies — 10 each from large, mid, and small caps — selected for high return on equity, low debt, and robust earnings growth. Market momentum dictates quarterly allocation shifts between large caps and small & midcaps, optimizing returns while minimizing risk. Since…

Vi Business, the enterprise arm of Vodafone Idea Limited, has announced a bold initiative to connect 12 million smart meters across India over the next three years. This large-scale deployment places Vi Business at the heart of India’s digital energy transformation, aligning with the goals of the India Smart Grid Mission. The initiative will drive innovation in Advanced Metering Infrastructure (AMI) and IoT solutions, helping Distribution Companies (DISCOMs) reduce Aggregate Technical & Commercial (AT&C) losses and offer consumers real-time energy usage data. Central to this effort is Vi’s IoT Smart Central platform, enabling secure, scalable connectivity for millions of meters.…

Elanpro, in collaboration with non-profit Care U 365, has successfully concluded the first phase of its “Cool Skills, Bright Future” initiative in Guwahati, certifying 30 aspiring refrigeration technicians. The six-week skill development programme, held at Assam Engineering College, aimed to address the shortage of qualified service professionals in India’s fast-growing commercial refrigeration industry. The certification ceremony was attended by Assam Minister for Education, Welfare of Plain Tribe & Backward Classes Ranuj Pegu, Director of Technical Education Dhrubajyoti Bora, and AEI Chandmari Principal Dr. Hitesh Tahbildar. Trainees underwent a blend of classroom sessions, performance assessments, and hands-on experience with real-world refrigeration…