Business Bureau

As Navratri approaches, families across India are preparing for fasting, a practice rooted in devotion and discipline. Experts emphasize that fasting can also support wellness when paired with nutrient-rich ingredients. Ritika Samaddar, Regional Head – Dietetics at Max Healthcare, recommends focusing on whole foods like California Almonds, sabudana, kuttu (buckwheat), and samak rice, while avoiding refined sugars and fried foods, to maintain energy and overall health during the nine-day festival. Almonds are suggested as an ideal morning snack, providing protein, healthy fats, vitamin E, and magnesium. Sabudana, commonly used in khichdi and vada, is easily digestible and supplies quick energy.…

TVS Motor Company has partnered with ALT Mobility to deploy up to 3,000 electric three-wheelers across India in the financial year 2025–26. The collaboration, formalized through a Memorandum of Understanding (MoU), will see TVS supply the vehicles while ALT Mobility handles procurement, leasing, and financing under its Drive-to-own model for both passenger and cargo transportation. The partnership emphasizes sustainable urban and last-mile mobility, integrating ALT’s 24x7 vehicle monitoring, pre-emptive maintenance, and asset management solutions to ensure higher uptime and earnings for drivers. ALT’s all-inclusive lease plan covers maintenance, insurance, roadside assistance, servicing, challan, and fitness management, promising a hassle-free ownership…

Rashi Peripherals Limited (NSE: RPTECH) successfully hosted its flagship Channel Business Forum (CBF) 2025 in Guwahati, bringing together over 110 local resellers and retailers. The event, part of RP Tech’s nationwide initiative to expand technology distribution in Tier C and D cities, aimed to connect channel partners with leading global tech brands and foster business growth through collaboration. The forum featured live product demonstrations, hands-on experience zones, and interactive training sessions, covering AI-powered laptops, consumer peripherals, gaming hardware, smart collaboration tools, and storage solutions. “CBF 2025 is helping us build deeper relationships in emerging markets like Guwahati, where demand for…

Tata Consultancy Services (TCS), in collaboration with the Department of Electronics, IT & BT, Government of Karnataka, has announced the launch of the 26th edition of its acclaimed TCS Rural IT Quiz. Recognized by the Limca Book of Records as India’s first IT quiz for rural students, the program aims to raise technology awareness among students from smaller towns and districts across the country. The quiz, part of the Bengaluru Tech Summit 2025, is open to students of Classes 8 to 12, excluding those from city corporation limits. It features online tests, virtual rounds, and physical quiz events, covering technology…

Blenders Pride Packaged Drinking Water has announced its headlining partnership with the Filmfare Glamour & Style Awards 2025, uniting two iconic forces in India’s fashion and entertainment landscape. The collaboration created a platform to honor individuals who embody fearless confidence, trendsetting style, and the essence of being “The One & Only.” For decades, Blenders Pride has driven fashion conversations through its Fashion Tour, while Filmfare has remained a defining voice in entertainment and stardom. This year’s awards spotlighted emerging icons with special honors powered by Blenders Pride – Ishaan Khatter as Face of Fashion, Tamannaah Bhatia as Most Desirable (Female),…

With Durga Puja just weeks away, smartphones are emerging as the new festive essential for pandal-hopping and celebrations. Tech brands are spotlighting feature-rich devices under ₹10,000, debunking the notion that a quality festival-ready phone requires a ₹20,000-plus spend. Experts highlight five essentials driving consumer demand this season: long-lasting batteries to survive day-to-night pandal visits, low-light cameras for vibrant night photography, strong connectivity to handle reels and video calls in crowded streets, built-in security for safe UPI transactions, and premium designs that complement the festive mood. Among the options, the Ai+ Nova 5G and Pulse are positioned as budget-friendly yet powerful…

Amazon Pay and ICICI Bank have renewed their long-term partnership for the Amazon Pay ICICI Bank Credit Card, touted as India’s most-adopted co-branded credit card with over five million users. Launched in 2018, the card has become popular for its transparent rewards and digital convenience. Effective October 11, 2025, the credit card will cut its forex markup from 3.5% to 1.99% on international transactions. Prime members will continue to enjoy 5% unlimited cashback on Amazon shopping and travel bookings, while non-Prime members will receive 3%. Other features include no annual or joining fees, 2% cashback on Amazon Pay categories, and…

Manipal Hospitals has officially transitioned Medica Superspecialty Hospital into Manipal Hospital EM Bypass, marking a significant step in delivering advanced cardiac care in Eastern India. Speaking at a press conference here, Dr. KunalSarkar, Director – Cardiovascular & Thoracic Surgery, highlighted that the integration enhances patient-centric cardiac services, leveraging cutting-edge technology and multidisciplinary expertise. The transition completes the rebranding of Medica hospitals in Kolkata, Ranchi, Siliguri, and Rangapani under the Manipal umbrella, making it the largest healthcare network in the region with 38 hospitals across 19 cities, 10,500+ beds, and over 7,200 doctors. Dr. Sarkar emphasized pioneering procedures like the first…

JK Maxx Paints has launched its latest campaign, ‘GharAaneKeBahaane’, highlighting how vibrant walls spark joy, conversations, and community connections. The campaign features actors Jimmy Shergill and MinisshaLamba, reuniting after nearly two decades. Shergill plays homeowner Sharma Ji, whose freshly painted home becomes a hub for neighbourhood gatherings, social media reels, and friendly visits, reflecting the quirky yet heartwarming nature of Indian communities. The humorous campaign blends traditional neighbourhood nosiness with modern trends like online meetings and influencer reels, showing how JK Maxx Paints transforms walls into vibrant backdrops of togetherness. “Paint is not merely a finishing touch, it’s the foundation…

Godrej aer, the country’s leading fragrance brand under Godrej Consumer Products Ltd (GCPL), on Tuesday unveiled its latest innovation – the aer Plug, touted as India’s most affordable electric room freshener. Priced at just ₹149, the device delivers continuous fragrance for up to 60 days, costing only ₹2.5 per day, and comes in two premium variants: Violet Bloom and Rose Blossom. Designed by GCPL’s in-house studio Disco, aer Plug combines sleek, modern aesthetics with smart heater technology, making electric room fresheners accessible to a broader Indian audience. The launch addresses a key gap in India’s ₹3,000 crore air freshener market,…