Business Bureau

Global sensation Diljit Dosanjh, known for his bold blend of music, fashion, and cultural innovation, has taken his style to new heights with Mokobara, a trailblazing brand in travel accessories. Since its inception in 2020, Mokobara has redefined modern travel gear with its functional yet stylish range of luggage, backpacks, and totes. Now, with Diljit as the face of the brand, the partnership is making waves on an international scale. Mokobara's Founder, Sangeet Agrawal, shared his excitement, saying, "No one is doing it like Diljit, on a global stage. His integration of Mokobara into his Dil-luminati tour is fresh, exciting,…

adidas, the official kit sponsor of the Indian cricket team, has unveiled the all-new ODI jersey for both the Women’s and Men’s Cricket Teams in collaboration with the Board of Control for Cricket in India (BCCI). This launch, marking the second year of their partnership, takes a historic turn as the Indian Women’s Cricket Team becomes the first to wear the new jersey. The striking true-blue color with tricolour ombre sleeves highlights India's national pride, with the innovative jacquard base fabric providing comfort and durability. Designed with Climacool+ technology for faster sweat absorption and made from 100% recycled material, this…

Dr. Reddy’s Laboratories Ltd. has launched Toripalimab, branded as Zytorvi®, in India, a move set to reshape the oncology treatment market. The drug, approved by major global regulatory bodies like the USFDA, EMA, and DCGI, is the first immuno-oncology option for recurrent or metastatic nasopharyngeal carcinoma (RM-NPC). Demonstrating a 48% reduction in the risk of progression or death when used with chemotherapy, Toripalimab addresses an urgent market gap in cancer care. India, with a high burden of NPC, especially in the northeastern states, represents a promising market for advanced cancer treatments. In Kolkata, a key healthcare hub in Eastern India,…

Assam witnessed a massive wave of support for the Central Government’s Bal VivahMukt Bharat campaign, with thousands participating in programs organized by the Just Rights for Children (JRC) alliance. Spanning 28 districts and 3,900 villages, the events featured awareness drives, candlelight marches, and pledges to combat child marriage. Participants included police officers, teachers, parents, village leaders, and survivors of child marriage. The JRC alliance, a network of over 250 NGOs working for child rights across India, has prevented 2.5 lakh child marriages nationwide through its legal and grassroots interventions. In Assam, the alliance collaborates with state authorities to tackle the…

New York Institute of Fashion (NIF Global) has launched a month-long Fashion Series from November 14 to December 14, 2024, offering its students across India unprecedented exposure to global fashion trends. This series, led by renowned fashion professionals from New York and London, provides a unique opportunity for students to interact directly with industry leaders, enhancing their design skills and global understanding. The series features experts like Emma Kennedy, a stylist for global icons such as Beyoncé, and Carla Paz, a Spanish designer known for her work with AI integration in fashion. Other mentors include Kitty Lyell, celebrated for her…

SBI Mutual Fund has unveiled its latest investor education initiative, Diversify Smartly: The Versatility of Hybrid Funds, to demystify hybrid funds and highlight their potential for balancing growth and stability in investment portfolios. The campaign aims to educate investors on the benefits of blending asset classes, such as equity, debt, and commodities, within a single fund. Hybrid funds, which strategically allocate assets across multiple classes, offer tailored solutions to diverse risk appetites. According to SBI Mutual Fund, they provide balanced risk-return, dynamic movement between asset classes, and easy diversification. These funds cater to both novice and experienced investors seeking simplified…

KL Deemed to be University marked a significant milestone at its XIV Annual Convocation, celebrating the academic achievements of 4,706 graduates, including 166 Ph.D. scholars, 604 postgraduates, and 3,936 undergraduates. The ceremony, held at the university’s Vijayawada campus, was graced by Shri Ram Nath Kovind, former President of India, who delivered a powerful address on the importance of education, innovation, and integrity in shaping the future. Chancellor Er. Koneru Satyanarayana and Vice Chancellor Dr. G. PardhaSaradhi Varma lauded the graduating class, emphasizing the transformative power of education and the university's commitment to fostering innovation. "Your degrees symbolize not just knowledge…

CoinSwitch, India’s largest crypto trading platform, has launched a groundbreaking initiative to promote cryptocurrency understanding by translating the Bitcoin Whitepaper into 10 Indian regional languages. The whitepaper, Bitcoin: A Peer-to-Peer Electronic Cash System, originally authored by the pseudonymous Satoshi Nakamoto, is now accessible in Hindi, Bengali, Marathi, Telugu, Tamil, Gujarati, Urdu, Kannada, Odia, and Malayalam. The initiative comes at a time when Bitcoin has surged to an all-time high of approximately $99,500, fueled by a pro-crypto stance in the U.S. and growing institutional investments. Speaking about the project, Balaji Srihari, Business Head at CoinSwitch, said, “By making the Bitcoin Whitepaper…

Škoda Auto India has officially launched its highly anticipated Kylaq SUV, positioning it as a major player in the sub-4m SUV segment. With a starting price of INR 7.89 lakh for the Classic variant, the Kylaq offers four trims and a range of attractive features, including a 1.0 TSI engine, six-speed manual and automatic transmissions, and over 25 safety features.  The top-tier Prestige variant is priced at INR 14.40 lakh. Bookings for the Kylaq open today, with deliveries slated for January 27, 2025. In a limited-time offer, the first 33,333 customers will receive a complimentary 3-year Standard Maintenance Package (SMP),…

Leading telecom operator Vi has announced a significant step forward in protecting its users from spam. Starting today, the company is introducing a spam management solution powered by AI and ML. This new solution is designed to proactively detect and flag potential spam messages through a machine-based automated solution, helping Vi users’ maintain a secure and clutter-free mobile experience. Since its initial testing phase, the solution has already flagged over 24 million spam messages. With spam messages on the rise, which are often used as a gateway to frauds, Vi’s Spam SMS solution will safeguard customers by identifying and managing unsolicited…