Business Bureau

Ai+ Smartphone today announced its onboarding as the Official Smartphone Partner for two leading IPL franchises; Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season, marking a key step in its brand expansion strategy. The partnership places Ai+ Smartphone at the centre of one of India’s most powerful cultural platforms, enabling direct engagement with millions of cricket fans. As part of the collaboration, the company will offer exclusive fan experiences including player meet-and-greet opportunities, match tickets, signed merchandise, and access to exclusive player content captured on Ai+ devices. Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum…

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd., has announced the East Zone findings of the fifth edition of its flagship India Retirement Index Study (IRIS 5.0), conducted in partnership with Kantar. The study reaffirms East India’s leadership in retirement preparedness, with the region recording the highest index score of 52, surpassing the national average of 48. The findings highlight strong performance across financial and health preparedness. The Financial Preparedness Index remains stable at 52, the highest among all regions, reflecting disciplined investment habits, with nearly 75% of respondents already investing for retirement. Early planning…

Turkish Airlines has expanded its footprint in the United Kingdom by adding London Stansted Airport as its third gateway in the capital, after London Heathrow and London Gatwick. The new service, operated with 15 weekly flights, strengthens the airline’s presence in one of its key strategic markets. With this addition, the airline now serves six destinations in the UK — London Heathrow, London Gatwick, Birmingham, Manchester, Edinburgh, and London Stansted. Combined with Dublin, Turkish Airlines’ total weekly frequencies across the UK and Ireland will reach 168 during the summer schedule. The move further enhances connectivity to its global network spanning…

NPCI BHIM Services Limited’s (NBSL) decision to appoint former India captain Mahendra Singh Dhoni as brand ambassador reflects a calibrated strategy to deepen trust and drive the next phase of growth in India’s digital payments ecosystem. As BHIM approaches a decade of operations, the platform is repositioning itself beyond a functional payments interface to a preference-led product in an increasingly competitive UPI market. The choice of Dhoni—widely associated with consistency, discipline, and reliability—aligns with BHIM’s emphasis on building long-term user confidence, particularly as digital transactions expand across diverse socio-economic segments. NBSL MD & CEO Lalitha Nataraj indicated that the focus…

Isuzu Motors India has announced a nationwide ‘ISUZU I-Care Pre-Summer Camp’, aimed at enhancing customer service experience and ensuring vehicle readiness ahead of the summer season. The service initiative will be conducted across all authorised ISUZU dealer service outlets from March 23 to March 28, 2026. The camp, part of the company’s ‘ISUZU Care’ programme, will cover ISUZU D-MAX pick-ups and SUVs, offering preventive maintenance checks along with special service benefits for customers. The initiative is designed to provide a hassle-free driving experience during peak summer conditions, with a focus on vehicle performance and safety. The service camp will be…

Air India and Air India Express have started operations from the newly opened Terminal 2 at Lokpriya Gopinath Bordoloi International Airport in Guwahati, marking an important step in improving air connectivity in the region.The first Air India flight to arrive at the new terminal was AI 879 from Delhi. The same aircraft later departed as AI 880, becoming the airline’s first outbound flight from Terminal 2. Soon after, Air India Express also began its services from the new terminal with flight IX 1517 arriving from Kolkata, which then continued its journey to Imphal. At present, Air India operates two daily…

Ai+ Smartphone has announced an exclusive brand alliance with Indian cricketer Ishan Kishan, aligning its technology-driven identity with the player’s aggressive, boundary-pushing approach to the game. The company said the partnership reflects a shared belief that ambition should not be limited by access, positioning both the brand and the cricketer as symbols of performance without compromise. Ai+ Smartphone, which focuses on delivering modern technology at accessible price points, said the collaboration comes at a time when it is preparing to launch its upcoming Nova Series. As part of the association, Kishan will feature in the brand’s campaigns and initiatives, including…

Coca-Cola India on Tuesday announced the artist line-up for Season 4 of Coke Studio Bharat, marking the return of the music platform that has gained prominence for blending regional traditions with contemporary sounds. The new season opens with ‘The List,’ featuring a diverse mix of artists including Rekha Bhardwaj, Aditya Rikhari, Kutle Khan, Faheem Abdullah, Arsalan Nizami, Madhur Sharma, Mohammad Faiz and Mame Khan, among others. After three seasons that reshaped India’s streaming music landscape, the platform aims to deepen its engagement with local musical traditions. Season 3 tracks such as Arz Kiya Hai and Holi Aayi Re had topped…

Hyatt Hotels Corporation on Tuesday announced the signing of an agreement for Hyatt Place Ahmedabad Nikol, marking a fresh step in its expansion across India’s high-growth urban markets. The 140-key property, being developed by Golden Buildcon, will strengthen Hyatt’s presence in Ahmedabad, a key administrative and commercial hub of Gujarat. The upcoming hotel will feature multiple dining options, including a main restaurant and a grab-and-go market. It will also house a 3,455-square-foot ballroom, along with conference rooms and a boardroom, catering to meetings and events. Additional facilities such as a fitness centre and swimming pool are expected to attract both…

The culture of gifting is undergoing a noticeable transformation, with Gen Z increasingly opting for thoughtful and experience-driven presents over conventional options. Among the emerging trends, coffee is gaining prominence as a preferred gifting choice, reflecting a shift towards more intentional and personality-led gestures. Unlike traditional last-minute gifts, Gen Z consumers are prioritising meaning and emotional value. Coffee, often associated with shared moments and daily rituals, is being seen as more than just a beverage. It plays a role in conversations, creative sessions, and leisurely weekends, making it an immersive and experiential gift. Gifting coffee aligns with the generation’s preference…