Business Bureau

Samsung has announced the launch of Fit India Walk-a-thon ’26, a nationwide step-count challenge on the Samsung Health app aimed at promoting personal well-being through everyday physical activity. The initiative is open exclusively to users in India and coincides with Republic Day celebrations. Registrations for the challenge opened on January 22, while the walk-a-thon will run from January 26 to February 24, 2026. Participants are required to complete 2,00,000 steps within 30 days to qualify for rewards. Users can track their daily progress on the app, with a live leaderboard enabling participants to compare their performance with others across the…

Tata Motors has launched its next-generation portfolio of 17 trucks ranging from 7 to 55 tonnes, marking a major step in redefining India’s commercial vehicle landscape. The launch includes the all-new Azura series for the intermediate and light commercial vehicle segment, the Tata Trucks.ev electric range, and significant upgrades to the Prima, Signa and Ultra platforms. The new trucks are engineered to meet stringent European crash safety norms (ECE R29 03) and feature upgraded cabins with frontal, side and rollover protection. The company said the vehicles also come equipped with up to 23 advanced active safety technologies, along with real-time…

Mahindra & Mahindra Ltd. has launched refreshed versions of its Bolero Camper and Bolero Pik-Up range, adding updated styling along with new comfort, convenience and connected technology features. The company said the new Bolero Camper is now equipped with the advanced iMAXX telematics solution on select variants, offering real-time vehicle insights to improve operational efficiency and fleet management. The Camper also gets a bolder exterior with new decals, body-coloured ORVMs and door handles. On the comfort front, it now offers rear-seat headrests, air conditioning, a heater and a Bluetooth-enabled music system. Mahindra has also standardised several features across all Bolero…

Ganesh Consumer Products Limited has rolled out a new marketing initiative titled ‘Taste of Purity’ to strengthen the market position of its flagship Sooji and Maida across East India. The campaign, which will run through February 2026, targets families—especially mothers and homemakers—by linking purity in ingredients with better taste and everyday happiness. The campaign’s core message, “Purity ka aisa taste ki jo khaye wo udd jaye,” focuses on the lived experience of purity rather than only hygiene claims. Ganesh said the idea is to show how superior ingredients translate into lighter, tastier dishes that bring joy to the whole family.…

Tetley has introduced its Green Tea Slim Care range with added L-Carnitine, aiming to offer consumers a simple, everyday option to support weight management and overall wellbeing when combined with a balanced diet and regular physical activity. The new range blends premium green tea antioxidants with L-Carnitine and is positioned as a practical addition to daily routines rather than a short-term solution. The product is available in two flavours — Lemon & Honey, and Ginger, Mint & Lemon — designed for consumption at different times of the day. While Lemon & Honey is positioned as a mid-morning or afternoon beverage…

Godrej Agrovet Limited on Monday announced a three-year partnership with the Maharashtra State Rural Livelihoods Mission (MSRLM-UMED) to empower more than 5,000 women farmers across nine major cotton-growing districts of Maharashtra. The collaboration comes in line with the United Nations’ declaration of 2026 as the International Year of the Woman Farmer, focusing on strengthening the role of women in agriculture and improving rural livelihoods. Under a Memorandum of Understanding signed on January 19, Godrej Agrovet Limited will work closely with Maharashtra State Rural Livelihoods Mission to promote Good Agricultural Practices and Integrated Pest Management among women farmers. In the first…

Zuventus Healthcare Limited on Tuesday issued a formal clarification dismissing reports and messages circulating about the company’s alleged closure or rebranding, calling them false and misleading. In a statement, the pharmaceutical firm said there has been no closure, suspension, or transfer of its business operations. It also clarified that its field staff remains fully operational across the country and business activities are continuing as usual. The company categorically denied rumours suggesting any disruption to its functioning or future plans. Zuventus further stated that it has no association or affiliation with any entity named Zorvia Healthcare Limited, adding that such claims…

Škoda Auto India on Tuesday unveiled the new Kushaq in the Indian market, strengthening its strategy of democratising European technology for Indian roads. Pre-bookings for the updated SUV have opened at ₹15,000 on the company’s official website, with deliveries scheduled to begin by the end of March 2026. The new Kushaq introduces several segment-first features, including an all-new eight-speed torque converter automatic paired with the 1.0 TSI engine, alongside a six-speed manual and a seven-speed DSG with the 1.5 TSI. The SUV also debuts a panoramic sunroof, rear seat massage function, and a host of features offered as standard from…

Jayant Chaudhary, Union Minister of State (Independent Charge) for Skill Development and Entrepreneurship and Minister of State for Education, visited the Indian Institute of Entrepreneurship (IIE) here during his two-day visit to Assam. During the visit, he reviewed the newly operationalised Skill India International Centre (SIIC) at the IIE campus. The SIIC is a flagship initiative aimed at promoting international skill standards and expanding overseas employment opportunities for Indian youth, with a special focus on the North Eastern Region. The Minister said that India’s future growth will depend on skilled, adaptable and confident youth, and noted that institutions like IIE…

South African Tourism has successfully engaged over 60 travel trade partners in Kolkata as part of the 11th edition of its multi-city ‘Learn South Africa’ workshop series, which commenced in the city on January 16, 2026. The initiative, aimed at strengthening engagement with India’s travel trade, will conclude with its final leg in Lucknow on February 27, 2026. The workshop focused on showcasing South Africa’s diverse tourism offerings beyond traditional hubs such as Cape Town and Johannesburg. Travel partners were introduced to lesser-explored regions, cultural routes, wildlife experiences, scenic landscapes, and soft adventure options, enabling them to design more customised…