03
Jan
Axis Max Life Insurance Ltd., formerly known as Max Life Insurance, has announced its rebranding to mark a new chapter in its evolution. The company, which has now integrated ‘Axis’ into its name following corporate and regulatory approvals, aims to broaden its reach beyond metros and tier-1 cities. This move is expected to accelerate the company's long-term growth aspirations in the life insurance and financial services sectors. The rebranding is highlighted by a refreshed logo, blending Axis’s iconic 'A' with a rich burgundy hue, symbolizing trust, modernity, and forward-thinking. The new identity reflects the company's commitment to enhancing customer trust,…