Business Bureau

ITC’s Sunfeast Mom’s Magic hosted a powerful panel discussion in Kolkata, championing the cause that “every child deserves a mother’s magic.” Held in collaboration with the upcoming film Dear Maa, the event featured voices from cinema and social welfare, including actor Mandira Bedi, filmmaker Aniruddha Roy Chowdhury, actor Jaya Ahsan, ISSA Secretary Soumeta Medhora, and ITC Foods' Chief Digital Marketing Officer Shuvadip Banerjee. The campaign centered around normalizing adoption and honoring adoptive mothers, whose love, the brand emphasized, is no less than that of biological mothers. A poignant highlight was the unveiling of a poem titled “Dil Se Maa”, paying…

ITC’s Sunfeast Wowzers has roped in Bollywood superstar Shah Rukh Khan as its brand endorser, aiming to deepen consumer engagement with a fresh burst of charm and indulgence. The cracker brand, known for its bold cheesy flavor and unique 14-layer crispy texture, is redefining the snacking experience with a promise of “Wow” in every bite. The campaign, featuring a vibrant TVC conceptualized by Ogilvy and launched across digital platforms, showcases Shah Rukh Khan’s signature charisma under the tagline, “Iske Har Bite Mein Hai Wow!” The actor’s association is set to enhance brand recall and position Sunfeast Wowzers as a top…

Tata Motors, India’s largest commercial vehicle manufacturer, creating a new milestone in cargo mobility with the launch of the all-new Tata Ace Pro, heralding a transformative era in small cargo mobility. With an unbeatable starting price of just Rs. 3.99 lakh, the Tata Ace Pro is India’s most affordable four-wheel mini truck, delivering exceptional efficiency, unmatched versatility, and superior value. Designed to empower a new wave of entrepreneurs, the Tata Ace Pro is available in Petrol, Bi-Fuel (CNG + Petrol), and Electric variants – providing customers with the flexibility to choose the ideal solution for their business needs.  Customers can…

JSW Cement has launched CHD JalKavach, a revolutionary super-premium cement powered by Turbo Gel Technology, marking India’s first water-repellent cement specifically engineered for moisture-prone regions like West Bengal and Bihar. Announced by JSW Cement CEO Nilesh Narwekar, the product promises superior resistance to seepage, dampness, and corrosion—common challenges during the monsoon season in Eastern India. “The weather in this region compromises concrete longevity. CHD JalKavach is a targeted solution for stronger, longer-lasting structures,” said Narwekar. Formulated with a polymer-enriched hydration matrix, the Turbo Gel Technology enhances compressive strength and workability. The cement’s slag-based composition also supports JSW’s sustainability goals, offering…

Union Minister of State (I/C) for Skill Development and Entrepreneurship, Jayant Chaudhary, today inaugurated a week-long celebration commemorating the 10-year milestone of the Skill India Mission. Coinciding with World Youth Skills Day, the event underscored the mission's profound impact, having trained over 6 crore individuals across the nation. Minister Chaudhary, describing the journey as 'Kaushal ka Dashak' (Decade of Skill), highlighted the mission's role in transforming India's youth into a dynamic workforce, both domestically and globally. He noted the consolidation of fragmented skilling efforts into a unified "whole-of-government and whole-of-society approach." Significant achievements include the Pradhan Mantri Kaushal Vikas Yojana…

The Indian Racing Festival 2025 roared to life with a historic milestone — the Indian Racing League (IRL) conducted its first-ever official Driver Draft at Taj Lands End, Mumbai, unveiling a full lineup of 24 drivers across six city-based franchises. The event brought together franchise owners, motorsport executives, and media to mark a transformative moment in Indian motorsport, promising a more inclusive, data-driven, and competitive season ahead. Each team selected a diverse quartet comprising an international ace, a domestic Indian talent, an emerging Indian-origin or global racer, and a female driver. Notable inclusions include Neel Jani, Jon Lancaster, and Raoul…

On the occasion of World Youth Skills Day, Honda India Foundation (HIF) launched its flagship CSR initiative, Project Buniyaad, in Sikkim through a Memorandum of Understanding (MoU) signed with the Directorate of Craftsmanship Training & Scheme (DCTSE), Skill Development Department (SDD), Government of Sikkim. The MoU was formalized at Chintan Bhawan, Gangtok, in the presence of Chief Minister Prem Singh Tamang and senior officials from HIF and the state government. The initiative, part of the World Bank-supported Sikkim INSPIRES Program, aims to provide structured, industry-aligned training in the hospitality sector, complete with certification and job placement. Targeted especially at youth…

Bandhan AMC Limited, one of India’s leading asset management companies, has completed 25 years in the mutual fund industry, celebrating its journey from ANZ Grindlays to its current identity through a music-led film titled “Raju Bhaiya Ki Kahani.” The animated film traces the relatable story of a common man’s evolution from a cautious saver to a confident investor, echoing the experiences of millions of Indians. Reflecting on the milestone, Vishal Kapoor, CEO of Bandhan AMC, said, “From our inception to becoming Bandhan AMC, our journey has been guided by a commitment to financial inclusion, innovation, and investor empowerment. As we…

Flipkart hosted the vibrant second edition of its Food Fest 2025 at its Bengaluru campus on July 8-9, showcasing India's evolving taste in gourmet culture. The event attracted over 25,000 footfalls, featured more than 40 engagement zones, 10 new brand launches, and clocked over 100 million online impressions. Celebrity chefs Ranveer Brar and Pooja Dhingra headlined the fest with culinary masterclasses, alongside stand-up acts by Rahul Subramanian and live music from Rosemary & The Herbs. The event was designed to blend food discovery with entertainment, attracting influencers and top creators to produce over 1000 pieces of content. Iconic brands like…

Aviva India has announced the launch of its new life insurance savings plan, Aviva Bharat Bal Vikas Yojana, aimed at supporting families in rural and semi-urban areas in securing their children's future. With affordable premiums starting at just ₹1,000 per month, the plan offers a unique blend of life cover and guaranteed maturity benefits. Designed for parents planning for their children’s higher education, skill development, or business aspirations, the policy caters to individuals aged 3 to 50 years, with terms ranging from 12 to 30 years and coverage up to age 80. Flexible premium payment options—monthly, quarterly, half-yearly, or annually—ensure…