Business Bureau

JK Maxx Paints has launched its latest campaign, ‘GharAaneKeBahaane’, highlighting how vibrant walls spark joy, conversations, and community connections. The campaign features actors Jimmy Shergill and MinisshaLamba, reuniting after nearly two decades. Shergill plays homeowner Sharma Ji, whose freshly painted home becomes a hub for neighbourhood gatherings, social media reels, and friendly visits, reflecting the quirky yet heartwarming nature of Indian communities. The humorous campaign blends traditional neighbourhood nosiness with modern trends like online meetings and influencer reels, showing how JK Maxx Paints transforms walls into vibrant backdrops of togetherness. “Paint is not merely a finishing touch, it’s the foundation…

Godrej aer, the country’s leading fragrance brand under Godrej Consumer Products Ltd (GCPL), on Tuesday unveiled its latest innovation – the aer Plug, touted as India’s most affordable electric room freshener. Priced at just ₹149, the device delivers continuous fragrance for up to 60 days, costing only ₹2.5 per day, and comes in two premium variants: Violet Bloom and Rose Blossom. Designed by GCPL’s in-house studio Disco, aer Plug combines sleek, modern aesthetics with smart heater technology, making electric room fresheners accessible to a broader Indian audience. The launch addresses a key gap in India’s ₹3,000 crore air freshener market,…

Pearson, through its Pearson VUE division, has entered an exclusive multi-year partnership with Salesforce to become the sole provider of Salesforce certification exams worldwide. The collaboration aims to equip professionals with verified, in-demand skills, enabling organizations to leverage Salesforce’s AI-driven CRM capabilities for enhanced business efficiency. Under this partnership, Pearson VUE will manage a catalog of 80 Salesforce certification exams, including foundational and specialized credentials such as Salesforce Administrator and Agentforce Specialist. Flexible exam delivery options will be available via online proctoring, Pearson VUE test centers, and event-based client assessments, offering a seamless experience from registration to exam completion. “Certifications…

TVS Motor Company (TVSM) today launched the TVS NTORQ 150, India’s quickest and first hyper sport scooter, powered by a 149.7cc race-tuned O3CTech engine. With segment-leading acceleration of 0–60 km/h in 6.3 seconds and a top speed of 104 km/h, the scooter is priced at an introductory Rs. 1,19,000 (ex-showroom, all India). The NTORQ 150 draws inspiration from stealth aircraft design, featuring MULTIPOINT® projector headlamps, aerodynamic winglets, a naked motorcycle-style handlebar, signature ‘T’ tail lamp and coloured alloy wheels. It also debuts India’s most advanced hi-res TFT cluster with 50+ connected features including Alexa and smartwatch integration, turn-by-turn navigation, vehicle…

Groww Mutual Fund has announced the launch of its Groww Multi Asset Allocation Fund, an open-ended scheme designed to invest across equity, debt, gold, and silver. The New Fund Offer (NFO) will remain open from September 10 to September 24, 2025. The fund aims to offer investors a diversified portfolio framework to potentially reduce volatility and adapt to shifting market conditions. At the heart of the fund is SHAASTRA (Strategic Holistic Asset Allocation and Systematic Technical Risk Assessment), Groww’s in-house platform that integrates macroeconomic data, technical signals, and market trends. This system supports fund managers in taking timely allocation decisions,…

In response to the recent devastating floods in Punjab, Punjab Kings has partnered with Ketto.org and Global Sikh Charity to launch an urgent relief fundraiser aimed at helping affected families across the state. The floods have left thousands deprived of food, shelter, and medical care, prompting an immediate call for assistance. The campaign seeks to provide essential items, medical support, temporary housing, and resources to help rebuild communities. Speaking about the initiative, Varun Sheth, CEO and Co-Founder of Ketto, said, “More than just raising money, this initiative with Punjab Kings and Global Sikh Charity aims to rebuild lives, restore dignity,…

Birla Tyres has officially been announced as the Official Tyre Partner of the upcoming DP World Asia Cup 2025, marking a significant milestone for the brand. The collaboration highlights Birla Tyres’ commitment to performance, reliability, and endurance – qualities that mirror the spirit of cricket and resonate with millions of customers worldwide. Commenting on the partnership, Mr. Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd, said, “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an…

Digital wealth management platform FundsIndia has achieved a major milestone, crossing ₹20,000 crore in Assets Under Management (AUM). The achievement highlights the company’s growing influence in India’s fintech sector, where it caters to retail investors, partner networks, and private wealth clients. FundsIndia’s strategy combines technology-driven convenience with personalized investment guidance, supported by research and investor trust. The platform has positioned itself as a full-service wealth management solution, aiming to be the preferred choice for individuals seeking digital and phygital investment options. Group CEO Akshay Sapru hailed the milestone as a reaffirmation of the company’s vision. “The trust of our customers,…

External Affairs Minister Dr. S. Jaishankar on Monday underscored the need for an open and non-discriminatory global trade system while representing India at a virtual emergency BRICS meeting. The session, attended by leaders including China’s Xi Jinping, Russia’s Vladimir Putin, and Brazil’s Lula da Silva, focused on addressing pressing international trade challenges. Highlighting the growing fragility of the multilateral system, Dr. Jaishankar emphasized that sustainable trade requires constructive and cooperative approaches. Without naming any country directly, he cautioned against linking trade measures to non-trade matters and stressed that nations must enhance economic cooperation, strengthen supply chains, and promote regional self-sufficiency.…

Swedish holistic beauty and wellbeing brand Oriflame has launched its new Optimals Hydra Radiance Range in India, adding to its popular Optimals skincare line. The collection is designed to simplify routines while ensuring hydration, barrier strengthening, and microbiome balance for all skin types. Dermatologically tested, the Hydra Radiance products aim to deliver results with minimal effort, in line with the growing trend of “skinimalism.” Oriflame says the range combines science and sustainability, offering solutions for young professionals, parents, and consumers seeking healthier, glowing skin. “The new Optimals Hydra Radiance range offers routines that are easy to follow yet deliver meaningful…