15
Apr
Beam Suntory, the global premium spirits company, celebrates the success of Oaksmith®, India's first International Blended whisky in Sikkim. After a successful launch in December 2019 in Maharashtra and Telangana, Oaksmith® has already sold 1 million cases since its launch, reinforcing Beam Suntory's commitment to lead the growth and premiumization of the Indian spirits market. Oaksmith® is at the helm of reinventing the Indian whisky segment. By reimagining the Indian whisky category, the brand is elevating it in response to consumer expectations for a premium but affordable drink and contributing to the company's commitment and strategy to grow in India…
