06
Jun
Jaguar Land Rover has unveiled its new corporate identity as part of its move to a House of Brands organisation. It aims to remove ambiguity and bring to the fore the unique DNA of each of JLR's brands, Range Rover, Defender, Discovery and Jaguar, as well as accelerate the delivery of the company's vision to be Proud Creators of Modern Luxury. The creative process behind the new identity focused on elegance, modernity and a forward-thinking essence. The descending j aspires to add elegance, while the lighter weight of the emblem illustrates the step change to refinement and modernity. JLR reaffirmed…
