Business Bureau

Cummins India, a leading power solutions technology provider, is launching 'REDEFINE2023', its latest national-level business school case study competition. The competition, open to students from 18 partner B-schools in India, aims to enhance efficiency, customer experience, and competitive advantage in the B2B business environment. REDEFINE is an annual B-School initiative aimed at fostering future business leaders by offering students a unique real-world industry challenge to showcase their strategic, innovative, and analytical skills. Featuring multiple rounds, the competition is set to commence on October 8, 2023 and will culminate with a two-day grand finale event to be hosted at the Cummins…

The National Institute for Entrepreneurship and Small Business Development (NIESBUD) conducted a three-day Capacity Building Programme for Existing Enterprises to Scale up Business Activities from September 27th to 30th, 2023. The programme was supported by the Skill Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) Programme, working under the aegis of the Ministry of Skill Development and Entrepreneurship (MSDE). The three-day programme included 12 sessions on different topics including Micro Lab, Characteristics of an Entrepreneur, Entrepreneurial Motivation–Self Analysis, Creativity, Psycho-Social behaviour analysis for confidence building; Understanding Risk Taking and Goal Setting Behaviour for Enterprise Development, Types of Enterprises, Entrepreneurship Support…

Coca-Cola India has launched Coca-Cola®in rPET in pack sizes of 250 ml and 750 ml, following its successful launch of a one-litre bottle made from 100% recycled PET for its Kinley drinking water brand. The bottles are manufactured by Coca-Cola bottling partners, Moon Beverages Ltd. and SLMG Beverages Ltd. Coca-Cola India's expansion of rPET bottles exemplifies their commitment to a sustainable and environmentally friendly future. The 100% food-grade PET bottles, excluding caps and labels, feature a "Recycle Me Again" message on the pack, promoting consumer awareness and promoting recycling efforts. Sanjeev Agarwal, Chairman, Moon Beverages Limited (part of MMG Group),…

Flipkart's Cleartrip is preparing for its biggest travel extravaganza, 'The Big Billion Days' (TBBD), from 8 to 15 October 2023. The event, curated to create value and affordability, will offer unprecedented deals across Cleartrip's business lines, starting early on 7 October 2023. Sale starts early on Cleartrip on 7 October 2023. Flipkart's TBBD will feature new features, while Cleartrip has revamped its user experience to enhance customer experience, particularly during festive periods. The revamp focuses on improving price options and feature display, allowing users to make informed booking decisions. Speaking on the occasion, Ayyappan R., CEO, of Cleartrip, stated, “Every…

Hero MotoCorp, the world's largest motorcycle manufacturer, has received 13,688 bookings for its flagship Karizma XMR, amidst overwhelming response to its premium product launches. Dispatches of Karizma XMR to Hero MotoCorp dealerships have already started and customer deliveries will begin in the festive period this month. Hero Karizma XMR, which was launched at an introductory price of INR 1,72,900/-, is now available at (ex-showroom Delhi), with initial customer bookings starting on August 29th, 2023, and closing on September 30th, 2023. Karizma XMR and the company will announce a new booking window soon. Mr. Ranjivjit Singh, Chief Business Officer (India Business…

India Yamaha Motor (IYM) has announced an exciting update to its popular sports bike, FZ-S FI V4, in line with its brand campaign, 'The Call of the Blue'. The model will now be available in two new shades - Dark Matte Blue & Matte Black. The price of FZ-S FI V4 in these two new colours is Rs. 1,28,900 (Ex-showroom, Delhi). The festive season will see Yamaha's FZ-S FI V4 introduced with new color schemes, aiming to boost sales and strengthen customer connections in India. Yamaha's commitment to value young customers' needs and provide an enriching experience through these exciting…

Diesel, a renowned fashion and lifestyle brand, launched its new collection of timepieces at a launch event in Mumbai. The launch featured India’s leading singer and pop star King, who unveiled the Vert Collection, alongside Fossil Group - India's Managing Director, Mr. Johnson Verghese. The first-of-its-kind timepieces use VR technology to bridge the gap between the physical and digital worlds. The event was attended by influential influencers and press outlets, showcasing Diesel's status as a trendsetter in the industry. The launch event showcased the Vert Collection, featuring a captivating launch film and a 3D visual display. Diesel partnered with Indian…

Johnson & Johnson Vision has partnered with Superstar Ranveer Singh to promote contact lens use among Gen Zers and millennials. The campaign aims to increase awareness about eye health and welcome new wearers. It emphasizes ACUVUE® as the top-selling brand family, encourages optometrist consultations, and introduces affordable packages to dispel misconceptions about high price points. The campaign aims to build awareness and encourage new contact lens wearers. ACUVUE® has been instrumental in India's eye health transformation by understanding consumer needs and addressing concerns about contact lenses usage. The brand is working to bridge the gap between consumers and optometrists by…

SWAL Corporation Ltd. has introduced Ferio Flash, an eco-friendly weed management solution designed to revolutionize weed management in Indian tea estates. Ferio Flash, a revolutionary weed management tool, offers significant economic and ecological benefits to tea cultivation due to its efficacy, extended weed control capabilities, and crop-friendly attributes. Ferio Flash is a powerful herbicide that quickly enters weed leaves, causing rapid withering and complete elimination within four hours. It also inhibits weed seed germination, ensuring a weed-free environment and reducing the need for frequent herbicide reapplications. This reduces costs, increases the return on investment for tea estate proprietors, and contributes…

ICICI Bank has launched 'Festive Bonanza', offering customers up to Rs. 26,000 in discounts and cashbacks during the festive season. Customers can avail these benefits by purchasing items from their favorite brands using ICICI Bank's credit/debit cards, internet banking, UPI via Rupay credit cards, and Cardless EMI. No-cost EMIs are also available for these cards. The Bank has arranged festive offers for customers in various categories, including electronics, mobiles, fashion, jewellery, furniture, travel, and dining. Leading brands include iPhone, MakeMyTrip, Tata Neu, OnePlus, HP, Microsoft, Croma, Reliance Digital, LG, Sony, Samsung, Tanishq, Taj, Zomato, and Swiggy. The Bank has partnered…