Business Bureau

Celebrating the spirit of ‘Living it Large’, Seagram’s Royal Stag presents Royal Stag Boombox, a first-of-its-kind musical experience. It is the sound of a young generation, a tribe that tends to make rather than follow trends. In an exclusive preview in Mumbai on Monday, February 27, the brand revealed a glimpse of what’s in store. Royal Stag Boombox audaciously brings together polar opposites of the music industry, the melody of Bollywood and the gully vibe of Hip-Hop, to make original music, to create a new soundscape.For many years, music has been a key consumer engagement pillar for the brand. Today,…

Australian Prime Minister, Anthony Albanese is currently on his first State visit to India. He arrived at Ahmedabad on Wednesday along with Australia's Minister for Trade and Tourism, Senator Don Farell and Minister for Resources and Northern Australia, Madeleine King. Accompanying them are also Australian business leaders. PM Albanese tweeted, “Trade with India presents Australian businesses and workers with tremendous opportunities for growth.” The first day of his visit involved celebrating Holi in Ahmedabad and visiting the Sabarmati Ashram, where he paid homage to Mahatma Gandhi’s legacy. After celebrating Holi, PM Albanese tweeted, “Holi’s message of renewal through the triumph…

India’s homegrown Paytm Payments Bank is currently the only platform to exclusively offer UPI LITE payments, which enables faster real-time transactions with a single tap on the Paytm app. Paytm UPI LITE will never fail even during peak transaction hours, even when banks have success rate issues. Paytm UPI LITE, enabled by NPCI, enables users to carry out small-value UPI transactions without using a PIN. It provides a superfast, convenient, and hassle-free transaction experience as users don't have to enter a PIN every time they make a payment. Users can transfer UPI balance back to the same bank account anytime,…

Flipkart, India’s homegrown marketplace, successfully concluded its on-ground seller event ‘Vyapaar Ka Tyohaar’ hosted to sensitize sellers from Kolkata and neighboring regions about the business growth opportunities available to them which can be leveraged from the platform’s insights and services. The event witnessed a confluence of over hundreds of sellers from across West Bengal, who had the opportunity to interact with Flipkart leadership and imbibe key insights, offerings of the platform for their business growth. This program is part of a series of on-ground seller engagements across the country in cities such as Jaipur, Surat, Mumbai, Bangalore, New Delhi and…

Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food, has launched a new television commercial campaign for its popular Rich Marie biscuits range, featuring former Indian cricket captain, Sourav Ganguly in a never-before-seen avatar. In the new TVC campaign, Sourav Ganguly, the former BCCI chief plays the character of the famous Bollywood villain 'Robert'. Bisk Farm’s offer coinciding with the launch of its new TVC campaign allows lucky customers a chance to win 10g* gold coins on the purchase of a 300g* pack of Bisk Farm Rich Marie biscuits. As part of this…

Max Life Insurance Company Ltd. (“Max Life”/ “Company”) unveiled the findings of the fifth edition of its flagship survey India Protection Quotient survey (IPQ)*conducted in partnership with KANTAR, the world’s leading marketing data and analytics company. The survey revealed deep insights into the financial preparedness of urban Indians living in the country’s East region. The East zone of urban India is the least financially protected region, scoring 39 on the protection quotient scale, significantly lower than the all-India score of 43. Life insurance ownership in the East zone is 76%, indicating positive financial preparedness, but it lags in financial awareness…

Flipkart, India's homegrown e-commerce marketplace, is committed to fostering the growth of women in the workforce and has launched two Grocery Fulfillment Centers (FCs) led almost entirely by women. The Guwahati FC, which spans 1.23 lakh square feet, is run by over 700 women employees across various roles and further strengthens Flipkart's Grocery supply chain in the neighboring cities and towns. The FC, which spans 1.23 lakh square feet, is run by over 700 women employees across various roles. This center further strengthens Flipkart’s Grocery supply chain in the neighboring cities and towns including Agartala, Aizawl, Darjeeling, Dibrugarh, Imphal, Kohima,…

Flipkart India Private Limited today launched the ‘Flipkart Samarth Krishi’ program with the aim of providing India’s farming communities and Farmer Producer Organisations (FPOs) with national market access and more negotiation power through its platform. The 'Flipkart Samarth Krishi' program seeks to empower Indian farmers and boost the agricultural sector. It will help them grow sustainably, get market-ready, and become a part of the mainstream economy through relevant partnerships. Farmers and FPOs will be trained and upskilled on technologies and best practices for improving the quality of produce. Flipkart India has partnered with several industry and government bodies to source…

Shopsy by Flipkart, Bharat's fastest-growing hyper-value e-commerce platform, has launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform's affordable pricing and product range curated especially for customers seeking value. The TVC is built on the insight that in Indian families, parents get annoyed when their children spend a lot of money on shopping. The campaign aims to bolster Shopsy's positioning as a value-driven shopping destination for the consumers of Bharat. The film begins with a typical scenario at breakfast time in a middle-class home where Sara's father is seated by…

The 2nd meeting of the Global Partnership for Financial Inclusion (GPFI) under the G20 India Presidency began in Hyderabad on March 6. The meeting deliberated on the role of stakeholders in harnessing innovations in digital payment systems and designing payment DPIs for inclusive growth. There was also discussion on leveraging digital public infrastructure for financial inclusion and productivity gains. During the panel discussion, Dr. Ruth Goodwin Groen, MD, Better Than Cash Alliance, made a presentation on the development of innovative payment systems. This was followed by a panel discussion on ‘Symposium on Digital Payments and Remittances’. Key deliverables for the…