Business Bureau

Tata AIA Life Insurance, a leading life insurance company in India, has launched a new brand positioning theme, 'Har Waqt Ke Liye Taiyaar', emphasizing partnering with consumers through diverse solutions for a fikar-free life. This expansion expands the brand's focus on protection, enhancing its relevance and adding value to consumers during special moments in their lives. Tata AIA has launched a new brand theme featuring India's legendary athlete Neeraj Chopra in Fortune Tellers avatars. The campaign uses humor to convey the brand's message of empowering consumers to be prepared and fulfill their aspirations. A post-release survey showed 96% of 500…

  TOYOTA will be exhibiting at the JAPAN MOBILITY SHOW 2023, to be held from October 26 to November 5, with a booth themed “Let’s Change the Future of Cars—Find Your Future.” TOYOTA is showcasing its "Mobility for All" spirit at its booth at the Auto Show. Visitors can enjoy stage performances, music, and dance, and customize mobility vehicles and racing games with hand-operated controls. The booth features the Century and Crown series models, as well as the lunar buggy, which will evolve into the unique cars of tomorrow. A photo spot with the lunar buggy and other surprises provides…

Celebrity Pilates Master Instructor, Yasmin Karachiwala, offers five simple steps to stay fit during festive seasons, despite the temptation to indulge in delicious treats. By following these steps, you can enjoy the festivities while maintaining your health and wellness. By following these steps, you can enjoy the festivities while maintaining your fitness and enjoying your favorite snacks. 1.            During festive season, it's essential to avoid consuming rich, calorie-laden foods. Instead, focus on mindful eating by consuming seasonal fruits, vegetables, and lean proteins. Consume almonds for a satisfying crunch and healthy fats for satiety. Mixing flavors can create healthy snacks like…

MasterChef India is set to return on Sony LIV on World Food Day, October 16, 2023, at 8 p.m., showcasing a culinary spectacle that transcends barriers and captures the essence of dreams. Mohammed Aashiq, a 24-year-old from Mangalore, is among 12 aspiring chefs selected for MasterChef India, showcasing resilience and passion in the culinary world. Aashiq, the breadwinner of his family, originally harbored dreams of pursuing hotel management. However, financial constraints forced him to take a different path. Aashiq, a former MasterChef India contestant, turned his passion for food into entrepreneurship by opening his own juice shop. He showcased his…

Parle Products, India's leading biscuits, snacks, and confectionery manufacturer, has partnered with Sreebhumi Sporting Club to unveil its Candy Culture collection for Durga Puja celebrations. The club, known for its pandals, will feature a children's park theme. Parle Products will set up a confectionery enclave within the Pandal premises to add sweetness to the festivities. Durga Puja, a significant festival in India, is highly revered in the eastern regions, particularly in West Bengal. Parle Products is participating in the Pujo festivities, a celebration of Goddess Durga's victory over malevolent forces.  The brand is curating a special candy exhibit at Sreebhumi…

Coca-Cola India has launched a festive campaign, "Coke-er Shaathe Roj, Pujo’rMahabhoj," to celebrate Durga Puja in India. The campaign focuses on the joy of shared meals and festivities over a delicious Coke, highlighting the grandeur of Pujo and the shared experiences of Pujo's grand food and festivities. Coca-Cola has launched an animated film titled 'THALA HOPPING', based on the five-day Durga Puja celebrations. The film follows an illustrated character as he navigates a table filled with Coke and other delicacies, showcasing the special moments created during the festival. The film aims to convey the joy and love of the festival…

Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘ThandRakh.’ With the ongoing ICC Men's Cricket World Cup, the natural impulse to become caught up in the intensity of the game's heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high. Sprite is launching an Out-Of-Home (OOH) advertising campaign during the India vs. Pakistan cricket match, promoting 'ThandRakh'. The digital billboard in Ahmedabad city…

Samsung, India’s largest electronics company announced a new Galaxy Z Flip5in Yellow color for consumers looking to buy Samsung’s fifth generation foldable smartphone during the festive season. The new Galaxy Z Flip5 Yellow will provide more options to consumers looking to buy Samsung’s ultimate pocket able device this festive season Samsung has launched the Galaxy Z Flip5 in India in four colors - Mint, Graphite, Cream, and Lavender - and added a new yellow option to suit consumers' personal style. The Galaxy Z Flip5 is now available for purchase with a bank cashback and upgrade bonus of INR 7000 each,…

Hero MotoCorp, the world's largest motorcycle and scooter manufacturer, began delivering Harley-Davidson X440 motorcycles nationwide on October 15th to mark the festive season. Harley-Davidson X440 motorcycles were delivered across 100 dealerships, including Harley-Davidson and select Hero MotoCorp outlets, across various parts of the country. Harley-Davidson X440 is being manufactured at Hero MotoCorp’s manufacturing facility – called the Garden Factory - at Neemrana in the northern Indian state of Rajasthan. Since its unveiling in July 2023, the Harley-Davidson X440has captivated the premium segment customers across India, thereby clocking more than 25,000 bookings within just a month of its showcase. The motorcycle…