22
Dec
Britannia NutriChoice has unveiled a new campaign centered on the idea that “one good choice makes the next one easier,” featuring Bollywood actor Aamir Khan as the face of the brand. The initiative seeks to spark everyday conversations around mindful choices, using relatable moments like deciding whether to skip sugar in tea. Conceptualised by Lowe Lintas, the TVC films showcase how one small decision can set off a chain of better choices. The campaign blends humour and simplicity through slice-of-life scenes highlighting Aamir Khan’s effortless screen presence. Alongside the campaign, Britannia NutriChoice launched its latest variant – 100% Millets Apple…
