Business Bureau

The Coca-Cola Company's new beverage brand, Charged by Thums Up, has unveiled its "Mind Charged, Body Charged" campaign featuring Aamir Khan and Darsheel Safary.Charged by Thums Up continues to push boundaries, ensuring that its offerings resonate with evolving consumer preferences. The campaign will be rolled out on TV, digital and social. Aamir Khan reunites with the Coca-Cola family after 17 years to ignite the spirit of youth by partnering with Charged by Thums Up. Aamir Khan, commenting on his association with the campaign, said, “It’s a really fun script, and I was really ‘charged’ by the concept, and I really…

Angel One Limited ("Angel One") has announced its partnership with the Indian Premier League ("IPL"). This collaboration positions Angel One as an Associate Partner of the IPL in the financial services category for a five-year tenure spanning from 2024 to 2028. The objective of this alliance is to leverage the massive audience of IPL to promote financial awareness and empowerment, especially among the youth of India.With IPL boasting an audience reach of over 800 million viewers across television and digital platforms, Angel One sees this sponsorship as a golden opportunity to showcase its brand on a grand scale. This partnership…

ICICI Bank's retail mobile banking app, iMobile Pay, has surpassed the milestone of onboarding over one crore customers from other banks. This remarkable achievement, announced today by the bank, marks a significant leap in India's digital banking landscape.ICICI Bank, a trailblazer in mobile banking since its inception in 2008, made history again in December 2020 by becoming the first bank to open its app to customers of other banks. Since then, iMobile Pay has revolutionized digital banking accessibility, enabling users to link their savings accounts seamlessly, generate UPI IDs, and access a plethora of convenient services including payments, bill settlements,…

HDFC Top 100 Fund celebrates a remarkable milestone as it completes 27 years of consistent growth and stability in India's mutual fund market.Launched in October 1996, HDFC Top 100 Fund has emerged as one of the longest-running schemes in the country, delivering an impressive Compound Annual Growth Rate (CAGR) of approximately 19% over its tenure. Investors who chose to systematically invest Rs 10,000 per month have witnessed their investments grow to a staggering Rs. 7.98 crores by February 29, 2024, underscoring the fund's ability to generate substantial returns over the long term. Employing a meticulous bottom-up approach to stock selection…

Nissan Motor India has appointed Saurabh Vatsa as Managing Director (MD) effective April 1, 2024, following his appointment as Deputy Managing Director on January 15. Upon elevation to the role of MD, Saurabh will report to Frank Torres, President, Nissan India Operations and Region Divisional Vice President of Business Transformation (AMIEO). Saurabh Vatsa takes over as Managing Director after Rakesh Srivastava's retirement, leading to the launch of the Nissan Magnite B-SUV in India.Since its launch in 2020, the Nissan Magnite has sold over 100,000 SUVs in the domestic market as of February 2024. The company has won the Global Nissan…

To promote sustainable livelihood among the Self-Help Groups in the Borpathar area near Golaghat district, Cairn Oil and Gas, Vedanta Ltd. launched a Handloom Centre on 13th March 2024 in the Ramdhenu Village Organisation. This has been developed as a part of the livelihood generation initiatives in partnership with Assam State Rural Livelihood Mission and District Handloom Department, Govt of Assam.  Dr. Steve Moore, Deputy CEO, inaugurated the Handloom Centre, with dignitaries including Gary Ingram, President of Exploration, Mandeep Narang, Director of RJ North, Arunabh Parashar, Head of Exploration, and Ranjan Trivedi, Regional Head from Cairn. The project involves 3…

Holi is a vibrant festival that symbolizes togetherness, involving families and friends in cheerful gatherings. It is a time for exchanging gifts and enjoying delicious meals with loved ones. During Holi festivities, it's essential to avoid overindulging in unhealthy snacks, as they can have long-term health effects. Mindfulness is crucial, and incorporating almonds into your diet can enhance taste and provide health benefits, ensuring a balanced and enjoyable celebration. Ritika Samaddar, Regional Head-Dietetics at Max Healthcare – Delhi, emphasizes the importance of incorporating almonds into our daily diet to reduce dyslipidemia, a risk factor for cardiovascular disease. She believes that…

Multivitamin supplement brand Supradyn, from Bayer’s Consumer Health Division in India has partners with NDTV, to tackle micronutrient deficiency aligning with Bayer's overarching mission of 'Health for All, Hunger for None.' The groundbreaking initiative 'One Nation 100% Nutrition' is aimed at raising awareness about the significance of complete nutrition and empowering individuals to take control of their health. The centerpiece of this initiative is the #SupradynHealthPledge, a 28-day commitment to achieving optimal nutrition through a combination of healthy eating and daily supplementation. Supradyn encourages individuals to embark on this transformative journey towards 100% full living, reinforcing the belief that good…

Sunrise Pure Spices, a subsidiary of ITC Ltd., successfully concluded the 'Sunrise Agragamini' show, a groundbreaking initiative aimed at recognizing and promoting women entrepreneurs in Assam. The exhilarating 3-episode show held from March 8th to 10th aired on Assam's prime channel, Pratidin,showcased the entrepreneurial brilliance of 15 exceptional women, who competed with spirit and were judged by a distinguished panel of experts. Sunrise Pure Spices, in partnership with Assam Startup Cell and AIIDC (Assam Industrial Infrastructure Development Corporation), launched the 'Sunrise Agragamini' campaign in December 2023. The campaign showcases the remarkable journeys of 10 women entrepreneurs in Assam, who have…

The Bajaj Group has introduced 'Bajaj Beyond,' a visionary initiative set to redefine corporate social responsibility in India. With a monumental commitment of Rs. 5,000 crore over the next five years, the conglomerate is poised to revolutionize the landscape of social impact. 'Bajaj Beyond' signifies more than just a financial commitment; it represents a holistic approach towards empowering communities and fostering sustainable growth. At its core lies a dedication to nurturing the potential of India's youth through skill development, with a target of impacting over 2 crore individuals. The initiative encompasses a diverse array of programs, including the Bajaj Engineering…