Business Bureau

India Yamaha Motor (IYM) has introduced new color shades for its popular street fighter model, FZS-S Fi Version 4.0 DLX, in line with the 'The Call of the Blue' brand campaign. IYM has launched the stunning new Ice Fluo-Vermillion and intriguing Cyber Green colour shades in the model at an attractive price of INR1,29,700/- (Ex-Showroom, New Delhi). These two vibrant colour shades are meticulously crafted to resonate with the evolved taste of customers, especially the youth. India Yamaha Motor has introduced dynamic color shades in the FZS-S Fi Version 4.0 DLX, demonstrating its commitment to staying relevant and appealing to…

Suraksha Diagnostics, the leading healthcare provider in Eastern India, has taken a significant stride in patient care by introducing the BD Vacutainer® UltraTouch™ push button blood collection set. This innovative device, pioneered by BD (Becton, Dickinson, and Company), marks a groundbreaking advancement in blood collection technology, aiming to minimize patient discomfort and enable single prick success during the blood collection process. In recent years, patients have increasingly emphasized the importance of a positive healthcare experience, beginning with blood collection. Recognizing this, Suraksha Diagnostics has embraced cutting-edge technologies to ensure a gentler, safer, and faster blood collection experience for its patients.…

Oakley, the global leader in sports performance eyewear, launched the latest chapter of its powerful and inspiring campaign ‘Be Who You Are’.  Fronting the campaign is none other than Rohit Sharma, to whose tune, 1.4billion hearts beat, as he leads India into its fourth World Cup title quest. This also marks Rohit Sharma’s 5th year of association with Oakley, strengthening the brand’s commitment to supporting athletes to play at the highest level and be their true, authentic selves. The new ad by Oakley showcases the authenticity, passion, and self-belief of an athlete's journey, with Rohit leading the narrative. The ad…

PeepalCo's Lemonn platform offers zero trading brokerage for Futures and Options (F&O) trading, with a user-centric design and app interface simplifying the trading experience, allowing traders to execute trades with live charts in just four clicks. Lemonn is offering a lifetime free account (no account opening charges and no annual maintenance charges) while the zero trading brokerage will be applicable for one-year for all the users. The company is also gearing up to announce yet another new product within the next two months. Lemonn is a stock investing app and was launched earlier this month by PeepalCo, a house of…

Fanta, the beloved beverage brand under Coca-Cola India, has launched an innovative campaign spotlighting the art of 'Fnacking.' The campaign, featuring Bollywood heartthrob Kartik Aaryan, aims to elevate the snacking experience by pairing Fanta Orange with an array of favorite snacks. The concept of 'Fnacking,' a blend of 'Fanta' and 'snacking,' encapsulates the essence of indulgence and flavor experimentation. With Fanta as the catalyst, consumers are encouraged to explore unconventional snack combinations, turning every bite into a multisensorial delight. Kartik Aaryan, known for his charismatic presence, brings his playful charm to the campaign, showcasing the fun and excitement of 'Fnacking.'…

World Immunisation Week, from April 24th-30th, commemorates the 50th anniversary of the World Health Organization's Expanded Program on Immunisation (EPI).This milestone commemorates the legacy of global immunisation efforts and serves as a reminder of the countless lives saved and communities protected through vaccination over the past five decades. The Universal Immunisation Programme (UIP) in India has successfully expanded immunization coverage to over 90% of children. Although coverage in the first year is high, drop-out rates after 1st birthday increase. A significant number of children in the country remain partially vaccinated. Vaccination significantly prevents children from contracting various diseases, preventing 37…

Titan World, renowned for its exquisite timepieces, unveils a heartwarming Mother's Day campaign, emphasizing the precious gift of time spent with mothers. The campaign, resonating with the sentiment of cherishing every moment with the most significant woman in one's life, unveils a touching narrative of a son's gratitude towards his mother. The centerpiece of the campaign is a moving portrayal of the profound bond between a son and his mother, culminating in a surprise celebration at a Titan World Store. The film underscores the invaluable role mothers play, dedicating their time selflessly to nurture and care for their families.This Mother's…

Critically acclaimed Hindi film Kooki is all set to release nationally on 28th of June 2024, the film has touched a sensitive topic and narrating a journey of a rape victim. Directed by Pranab J Deka , the movie revolves around   the multiple stages and mental trauma  a victim goes through. Driven by a profound commitment to social change, the decision to produce "Kooki" in Hindi marks a significant milestone for the Assamese film industry. Dr. Junmoni Devi Khound, the compassionate producer behind the project, emphasizes the film's mission, stating, "Our goal is to amplify the voices of the marginalized…

Godrej Agrovet Limited (GAVL) has announced its financial results for the fourth quarter and full year ended March 31, 2024, showcasing impressive growth and profitability across its segments.In the fourth quarter of FY24, GAVL reported consolidated revenues from operations of Rs. 2,134 crore, marking a significant increase from Rs. 2,095 crore in Q4 FY23. The company's consolidated EBITDA (excluding non-recurring & exceptional items) stood at Rs. 164 crore, compared to Rs. 76 crore in the same period last year. Profit before tax (excluding non-recurring & exceptional items) saw a remarkable surge to Rs. 83 crore from Rs. 2 crore in…

Vi has reached a significant milestone by obtaining SOC 2 Type II attestation, marking a groundbreaking achievement in data security within the corporate landscape.Vi stands out as the sole telecom operator and Internet Service Provider (ISP) in India to secure this prestigious global recognition, demonstrating its unwavering dedication to ensuring customer trust and protecting sensitive data. The comprehensive evaluation process, overseen by AICPA (Association of International Certified Professional Accountants) registered independent CPA and VISTA InfoSec, rigorously assessed Vi's adherence to stringent criteria covering security, availability, processing integrity, confidentiality, and privacy. Mathan Kasilingam, Vi's Chief Technology and Security Officer, emphasized the…