25
Oct
Tasva, the contemporary Indian menswear brand by Aditya Birla Fashion & Retail Ltd., in collaboration with couturier Tarun Tahiliani, unveiled its new brand vision with cricket star Shubman Gill as its ambassador. Marking Gill’s first association with a wedding wear brand, the partnership emphasizes weddings as celebrations of love, individuality, and shared agency rather than rigid traditions. The campaign highlights couples embracing differences, celebrating personal choice, and redefining marital unions as partnerships of equals. Tasva’s clothing, premium and designer-led yet deeply rooted in India’s cultural richness, mirrors this progressive outlook. Shubman Gill noted, “Just like on the field, every innings…
