Business Bureau

TATA AIG General Insurance Company has launched MediCare Select, a next-generation health insurance product aimed at expanding its retail health portfolio and enhancing healthcare accessibility across India. As part of its ambitious strategy, the insurer plans to scale up its hospital network from 11,500 to over 14,000 facilities by FY27. The product launch reflects TATA AIG’s focus on reaching underserved regions, with Tier 2 and 3 cities expected to contribute 35% of its health portfolio by FY27, up from 26%. Key features of MediCare Select include unlimited restorations under ‘Restore Infinity Plus’, lifetime claim coverage under ‘Infinite Advantage’, and OPD…

ITC’s Sunrise Spices has launched a new culinary series titled “Xipa Bisari: A Back to Roots Series” to celebrate Assam’s rich gastronomic heritage. The initiative was unveiled at the Chandmari Bihu Xonmilon pandal in Guwahati on April 16 and was attended by an enthusiastic audience, including Mr. Rahul Das, Chief of the Directorate of Cultural Affairs, Government of Assam, and renowned Assamese chef Atul Lahkar, who hosts the series. Presented in collaboration with the Cultural Ministry of Assam, the 10-episode series follows Chef Lahkar as he travels through Assam’s villages and markets, uncovering forgotten recipes and traditional cooking techniques. The…

In a bold and flavourful tribute to the spirit of Bihu, ITC’s Bingo! TedheMedhe has launched a unique experiential campaign, Jomonir Adda, right in the heart of Guwahati. The event, which kicked off on April 14 at Latasil Park, invites Bihu revellers to indulge in Assam’s culture through interactive and food-filled experiences. The Jomonir Adda zone features a ‘Build Your Own Bingo’ (BYOB) chaat stall, allowing visitors to whip up their own creations using Bingo! TedheMedhe snacks with a local twist — from bamboo-flavoured toppings to regional herbs and spices. Complementing the food is an interactive content zone celebrating Assamese…

Xiaomi India has unveiled the much-anticipated Redmi A5, setting a new benchmark in the entry-level smartphone segment. Packed with cutting-edge features such as a 120Hz high-refresh-rate display, a 32MP AI dual camera, and a powerful 5200mAh battery, the Redmi A5 promises to offer smooth performance and immersive user experiences at an unbeatable price. Anuj Sharma, Chief Marketing Officer of Xiaomi India, shared, “The Redmi A5 reflects our commitment to delivering exceptional value in the entry-level market. Its large 120Hz display, AI-powered 32MP camera, and long-lasting battery ensure that users can enjoy premium features without compromising on affordability.” Designed for everyday…

The Indian Supercross Racing League (ISRL), India’s premier franchise-based Supercross platform, is gearing up for an even bigger and more thrilling Season 2. With the rider registration window opening on 24th April 2025, the league promises heightened competition, new international faces, and returning global stars. Following the overwhelming success of its inaugural season, which attracted over 100 athletes from nine countries, ISRL is rapidly solidifying its position as a global motorsport hub. Notable updates for Season 2 include the inclusion of Bollywood superstar Salman Khan as the official brand ambassador, amplifying the league’s reach and appeal. "Season 1 was just…

NSDC International, a wholly owned subsidiary of the National Skill Development Corporation (NSDC), recently led a delegation to Germany to explore cross-border skill partnerships aimed at preparing the global workforce for the rapidly evolving demands of industries. The visit included participation in the prestigious OAV Conference in Hamburg, attended by delegates from India, Sri Lanka, Bhutan, Malaysia, and Indonesia. The key focus of the visit was to bridge the gap between industry requirements and educational providers globally, with an emphasis on Germany’s leadership in workforce development. NSDC International CEO, Shri Alok Kumar, highlighted the importance of fostering new-age skills to…

Truke, one of India’s fastest-growing audio brands, has launched the Buds Crystal Dyno as part of its gaming series, aiming to make premium audio gear accessible to young gamers, especially in tier 2 and 3 cities. The earbuds will go on sale from April 21 on Amazon.in, Flipkart, and Truke.in. While the regular price is ₹1,099, customers can grab them at a special price of ₹799 during a two-hour launch window, after which the price will be ₹999. The Buds Crystal Dyno boasts a stylish leather-finish charging case and comes in three colours—Raven Black, Oak Brown, and Arctic Blue. It…

Remedium Lifecare Limited (BSE: 539561), a fast-growing player in pharmaceutical intermediates and specialty chemicals, has received approval from the Bombay Stock Exchange (BSE) for its ₹49.19 crore rights issue. The move is aimed at raising capital from existing shareholders to fund manufacturing expansion, R&D equipment, and meet working capital needs. As per the approved terms, the issue offers 61 equity shares for every 50 fully paid-up shares held on the record date, April 15, 2025, at ₹1 per share. A total of 49.19 crore fully paid-up shares will be issued, with the face value pegged at ₹1 each. “This approval…

Bajaj Allianz Life Insurance has unveiled a new women-centric term insurance solution—Bajaj Allianz Life Superwoman Term (SWT)—that offers a comprehensive blend of financial protection, critical illness coverage, and health management services. Tailored exclusively for women, this pioneering plan empowers them to safeguard their own futures while ensuring their children’s well-being. Key features of the plan include lump sum payouts on the death of the life assured, coverage for 60 critical illnesses including breast, cervix, and ovarian cancers, and an optional child care benefit that ensures monthly income for children’s education in case of an untimely demise. Notably, the plan also…

In a vibrant fusion of culture and technology, ITC’s Sunrise Spices has launched a unique digital campaign to celebrate Rongali Bihu, featuring an AI-powered image filter that transforms selfies into traditional Assamese portraits. As Bihu festivities sweep across Assam and beyond, Sunrise’s new initiative allows users to scan a QR code or click a link to turn their photos into stylized images showcasing Assamese attire and festive elements. The AI filter is designed to deepen cultural connection and spread festive joy, especially among tech-savvy youth and Assamese communities living outside the state. Sunrise Spices, known for its authentic blends, is…