18
Nov
Allied Blenders and Distillers (ABD), India’s largest domestic spirits company by volume, has announced the launch of its ICONiQ WINTER International Grain Whisky in Uttar Pradesh and Haryana. Following strong consumer demand in Maharashtra, the move marks ABD’s first expansion of India’s only winter-focused whisky into northern markets. The brand has seen exceptional growth this year, doubling volumes and market share in the prestige whisky segment. In Uttar Pradesh, ICONiQ now ranks as the No. 2 brand, crossing 1 million cases within just five months of the financial year. Haryana has also recorded significant gains in market share, reflecting robust…
