Quick service restaurant (QSR) chain Wow! Momo has launched its first-of-its-kind 4 in 1 Momo Box, a new offering that combines four different momo variants in a single shareable box, as the company looks to capitalise on the growing consumer demand for variety, value and group dining experiences. Priced from Rs. 349, the product is now available across Wow! Momo outlets for both dine-in and delivery. The 4 in 1 Momo Box features four flavours selected from the brand’s portfolio of over 28 momo variants, including Darjeeling, Pahari Fresh, ChatpataPaneer, Corn Cheese, Hot Garlic Kurkure, Korean, Chicken Cheese Chili and Chicken Masala Kurkure, spanning six flavour profiles. The company said the new offering is aimed at transforming momos from an individual snack into a complete meal that can be shared among friends and family during gatherings, office lunches, movie nights and celebrations.
Speaking on the launch, Muralikrishnan, Co-Founder and Chief Marketing Officer of Wow! Momo Foods Pvt. Ltd., said changing consumer preferences, particularly among Gen Z and young millennials, are driving demand for greater variety and better value without compromising on taste. He said the 4 in 1 Box allows customers to enjoy multiple flavours in a single meal, encouraging shared dining experiences. The launch comes as younger consumers increasingly prefer homegrown food brands and seek affordable meal options that offer both abundance and flavour. The company has rolled out the product under the campaign “AbHarYaarBanegaDildar”, supported by digital films, creator collaborations, in-store activations, product creatives and moment marketing initiatives targeting Gen Z, young professionals and families.
Kolkata, where Wow! Momo was founded in 2008, remains one of the company’s most significant markets. Industry observers believe the introduction of the 4 in 1 Momo Box could find strong acceptance in the city, where group dining, office food orders and family outings continue to drive QSR consumption. With value-driven meal options gaining popularity, the new offering is expected to strengthen the brand’s position in Kolkata’s competitive fast-food market while reinforcing its focus on product innovation. Founded in 2008, Wow! Momo Foods Pvt. Ltd. has grown from a single kiosk to one of India’s largest homegrown QSR chains with more than 900 stores across over 100 cities. Its portfolio includes Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi.