Toyota Kirloskar Motor (TKM) revealed that its initiatives to enhance customer experience have contributed to a rise in sales contribution from the Northeast Region. The company also reiterated on the growing significance of the region in its customer outreach programs focused at making TKM’s world-class products and services increasingly accessible to a wider customer base.
In accordance with its customer-first philosophy, TKM has been rolling out measures to enhance the experience at every stage of the customer lifecycle from pre-sales to after-sales. To provide easy access to its world-class products, TKM had unveiled its first regional stockyard in the country in Guwahati, Assam last October. Besides fostering an efficient distribution network across the northeast, the stockyard is helping reduce delivery time of not more than two days even for the farthest dealers in the Northeast states.
Regarding Manipur, earlier TKM was delivering new vehicles carrier trucks only up to Khatkati in Assam due to the road infrastructure and other related challenges. There from the vehicles had to be individually driven to Imphal through rough terrain. However, TKM operationalized road transport of new vehicles to Manipur as a standard procedure. The rollout of road transport of new vehicles to Manipur followed a successful pilot project which received positive customer response owing to the transport of new Toyota vehicles right up to Punya Toyota, TKM’s dealer partner in Imphal.