Tata Motors in collaboration with its authorized distributor, Tata Africa Holdings Limited, has officially introduced its groundbreaking Ultra range of multipurpose heavy-duty trucks, the Ultra T.9 and Ultra T.14, to the South African market. This launch signifies Tata Motors’ commitment to providing safer, smarter, and greener solutions for cargo transportation needs. The Ultra trucks are engineered to meet the diverse demands of various industries, including bakery, FMCG, agriculture, and construction, offering unparalleled performance and efficiency. Boasting advanced features such as a walk-through cabin, power steering, and dashboard-mounted gear lever, these trucks ensure safe and fatigue-free driving for operators.
Powered by Tata Motors’ globally renowned turbocharged diesel engines, the Ultra T.9 and T.14 deliver exceptional power, torque, and fuel efficiency, making them ideal for long-distance haulage across rough terrains. Equipped with parabolic suspension for robust performance, these trucks also feature Tata Motors’ flagship connected vehicle system, Fleet Edge, facilitating efficient fleet management and maximizing productivity. Mr. Anurag Mehrotra, Head of International Business at Tata Motors Commercial Vehicles, expressed his enthusiasm for the launch, stating, “The introduction of the Ultra range in South Africa signifies a new era in freight transportation. These trucks, built on the internationally acclaimed Ultra platform, are designed to excel in performance, vehicle utilization, and revenue generation, catering to a wide range of applications.”
Echoing this sentiment, Mr. Len Brand, Managing Director of Tata Africa Holdings Limited, highlighted the strategic importance of these innovative products in enhancing Tata Motors’ presence in South Africa. “We are excited about the potential of the Ultra trucks to drive market growth and deliver value to our customers,” he said.
