Tata Motors continues to redefine automotive luxury and style with the launch of its #DARK series for the Nexon, Harrier, Safari, and Nexon.ev. The unveiling of these iconic SUVs in their #DARK avatars marks a new chapter in Tata’s commitment to innovation and sophistication. The #DARK series, known for its opulent design and premium appeal, has been a trendsetter since its inception. Priced competitively, starting at ₹11.45 Lakh for the new Nexon, the range promises to elevate the driving experience for enthusiasts across the country.
Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., expressed his excitement, stating, “The #DARK edition has truly captured the imagination of the new generation, reflecting their evolving tastes and preferences. The new #DARK family, comprising the Nexon.ev, Nexon, Harrier, and Safari, embodies luxury and superior craftsmanship.” The Nexon.ev #DARK boasts groundbreaking features, including a striking exterior design and a feature-rich interior. Safety features such as SOS Calling function and blind-spot view monitor ensure peace of mind on every journey, while innovative technology like Vehicle to Vehicle Charging and Vehicle to Load Technology redefine capability.
Similarly, the Nexon, Harrier, and Safari in their #DARK avatars offer unparalleled luxury and sophistication. With features like Amazon Alexa integration, Wireless Charger, and advanced safety measures, Tata Motors sets a new benchmark in the industry. The Harrier #DARK and Safari #DARK, with their premium features and exclusive styling elements, redefine luxury and sophistication in their respective segments. The #DARK series represents Tata Motors’ commitment to providing customers with vehicles that blend style, performance and technology seamlessly.