Tata AIA Life Insurance Co Ltd has expanded its Bimarath campaign in West Bengal, covering Kolkata and South Bengal districts. The campaign aims to raise awareness and penetration of life insurance in urban, semi-urban, and rural areas. Tata AIA has conducted over 400 training programs, with over 10,000 attendees, to educate people on insurance principles, products, and processes. In November 2023, the Bimarath campaign reached five North Bengal districts, including Siliguri, Malada, Coochbeher, Jalpaiguri, and Alipurduar. In December 2023, the campaign covered Kolkata metropolitan region and all districts of South Bengal.
The Bimarath activity also reached rural locations in partnership with Common Service Centers, educating over 125 people. The company also held a career opportunity drive in Barackpore, where participants learned about insurance benefits and how to become advisors. Tata AIA employees and representatives conducted over 400 training sessions in the state, attracting over 10,000 attendees and hiring nearly 325 New Licentiate Agents, bringing the agency’s total strength to over 8537 agents.
Girish Kalra, Chief Marketing Officer of Tata AIA Life Insurance, said, “At Tata AIA, we are committed to spread the message of insurance in West Bengal and working towards bringing them into the insurance fold, thereby securing their loved ones.”
