28
Dec
India’s leading telecom operator Vi has inked a strategic partnership with Firework, the world’s largest story publishing platform based in Silicon Valley. Vi took this initiative with the vision to offer exceptional customer experience. This is the first time any Indian telecom operator has taken the lead to introduce the Stories format to its users. The partnership allows Vi to leverage Firework's massive content repository from global content studios and also get access to unique occupational generated content (OGC) creators who are expert storytellers across a wide genre of subjects. While the collaboration enhances Vi’s customer experience and Firework’s reach…