06
May
The world leader in depilatory products Veet® launched its new campaign with brand ambassador Katrina Kaif. The campaign focuses on equipping and catering to the needs of the modern, multifaceted, young women of today with Veet’s Cold Wax Strips. Directed by popular filmmaker Punit Malhotra, the campaign ‘The Better Way to Wax’ speaks to women seeking quick and effective hair removal solutions during peak summer months. Actress, entrepreneur and fitness enthusiast Katrina Kaif perfectly embodies qualities of a modern woman. Her journey from a celebrity to an entrepreneur is a powerful representation that ensures that she is the perfect fit…