VADILAL

Vadilal eyes Rs. 800-cr in ice cream sales

Vadilal eyes Rs. 800-cr in ice cream sales

Iconic ice cream brand Vadilal is eyeing more than 20% growth in ice cream sales from the pre-pandemic levels.“Vadilal had reported ice cream sales of Rs. 650-crore in 2019-20, the year before the pandemic struck, and is expecting to touch Rs. 800-crore this financial year”, said Aakanksha Gandhi, Brand Director at Vadilal, at the virtual launch of the ‘Waah!Vadilal!’campaign. Aakanksha, the third generation of Vadilal promoter Gandhi family, said,“Vadilal, a brand legacy, strongly associated with the greatest range of ice creams that it offers to its consumers with the finest ingredients, exclusive flavours and impeccable taste. Vadilal has launched premium…
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