11
Sep
A London-based digital fashion brand Urbanic was launched on Myntra, marking its first-ever partnership with an e-commerce platform. The brand is an emerging favourite among fashion-first Gen-Z shoppers and beyond in India, for women’s western wear, while also being popular in several countries, with its trendy and stylish offerings across categories. The association between Urbanic and Myntra gives an edge to one of the world's biggest bases of Gen-Z fashion shoppers as it creates wider accessibility, especially with Myntra being the preferred launchpad and platform for fashion brands in engaging with digitally native audiences across the country. Urbanic is offering…