Shopsy

Fipkart’s social commerce platform Shopsy has witnessed some extraordinary shopping trends on the platform as it gears up to celebrate its first Holi with customers. Right from Holi pichkaris and organic colors, customers are now moving from the traditional ways of celebration and making their buys more value focused. On the platform, while the Holi essentials category witnessed 60% traction from Tier 3+ cities, the east and north zones contributed to the majority of buyers. The top cities which spotted highest demand were Patna, Lucknow, Guwahati, Varanasi, Allahabad, Jaipur, Ranchi, Cuttack, Bhubaneshwar, Ahmedabad, Kanpur, Ghaziabad, Medinipur, Bankura and Nagpur. Colors…