ROYAL CHALLENGE

The all-new Royal Challenge

The all-new Royal Challenge

Royal Challenge Whisky unveiled its renovation of the brand. The bold, new Royal Challenge Whisky will see, a transformed logo unit, refined quality liquid and striking packaging that will stand out on the shelf. The all-new Royal Challenge whisky is a perfect fusion of scotch, Indian malts and grain spirits that will give the consumers a smoother and richer experience. With the vision to be the most iconic millennial brand in India, the new pack has been re-designed to give a more premium experience bringing to life the iconic Royal Challenge rampant Lion. The Lion, now crowned, represents the bold…
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