03
Aug
Purplle, India’s leading beauty marketplace, in the past 3 years has recorded 51% higher revenue growth in non-metro cities like Bardhaman as compared to its revenue growth from 7 Metro cities. As a result, Purplle’s Non-metro revenue share is now about 70%. Smaller cities have led the aggressive growth between 50% to 150% faster than the overall India beauty ecommerce demand. Skincare, Make-up and Haircare are the largest volume drivers in Beauty shopping online contributing to 35%, 31% and 26% of overall volumes respectively. The online beauty product shoppers in non-metro cities like Bardhaman place over 80% more orders than…
