Polycab campaign‘Dance of Joy’

Polycab India Ltd. unveiles its campaign‘Dance of Joy’

Polycab India Ltd. unveiles its campaign‘Dance of Joy’

Polycab India Ltd. Has unveiled its new Masterbrand campaign featuring India’s youth icon Ayushmann Khurrana. The campaign uses musical route to capture the experiential essence of being liberated and joyous as felt by consumers upon using Polycab range of products. Set against the backdrop of every-day scenarios, the TV campaign features delighted people dancing to the tune of the ‘Hap-Hap-Happy, Yeh dilhai free’ jingle, with Ayushmann smoothly performing distinct choreographed moves. The new campaign seamlessly encompasses an array of Polycab’s distinguished consumer-centric products ranging from LED Lights,Fans,Smart Home-Automation,GreenWires to Cables, while keeping the viewer engrossed with the upbeat, music-and-shuffle dance-driven…
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