Newcapmaign

 In its continuous endeavor to Keep India Smiling, Colgate-Palmolive (India) Limited, the market leader in oral care, recently launched a new communication under its ‘Smile karo aur shuru ho jao’ campaign. The new film inspires people to use the lockdown as a moment for reassessment and start challenging journeys with optimism. The story reveals the journey of an elderly woman whose heightened loneliness during the lockdown propels her to take charge of her life with a decision to find companionship. The narrative describes her experience of overcoming inhibitions and fear of social judgment, leading us to witness a pivotal moment…