Nescafé

Nescafé RTD launches its new campaign

Nescafé RTD launches its new campaign

Nescafé Ready-To-Drink (RTD) cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact.Malhar Kalambe 23 year old, founder of NGO “Beach Please” shared his thoughts. Animal rights activist Zabi Khan featuring in this campaign commented that animal rights are as important as human rights. Rayna Singh, an 18-year-old, teaches self-defense to girls in underprivileged areas. The campaign is conceptualized in partnership with Lowe Lintas. Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas Gurugram…
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