myntra - The Purbottar

14 Jun

Myntra’s EORS-16

Business Correspondent0 CommentsBusiness, IndiaEORS-16, myntra

The 16th edition of Myntra's biannual EORS, India's grandest fashion event will be held from 11 to 16 June. It is going to be bigger than previous versions, comprising the biggest-ever collection of 14 lakh styles across 5000+ brands. The 6-day event is set to provide unprecedented offers from fashion, lifestyle, beauty and personal care and home categories, catering to over 50-lakh customers. Myntra expects over 1-million new customers with over 40% of the overall traffic coming from tier 2 and 3 cities and towns. First-time shoppers will get Rs 500 cash back on their initial transaction, exciting coupons for…

16 Dec

Myntra’s Big Fashion Festival

editor0 CommentsNorth Eastfashion, myntra

Myntra announces the arrival of its ‘Big Fashion Festival’, the festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products, across categories, slated to be held between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year.

30 Sep

Myntra’s Big Fashion Festival

editor0 CommentsBusinessbig fashion festival, Business, myntra

Myntra announces the arrival of its ‘Big Fashion Festival’, the festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products, across categories, slated to be held between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year.Myntra is focused on making the Big Fashion Festival even trendier, bigger and better than its previous editions.…

11 Sep

Urbanic’s collection is now live on Myntra

editor0 CommentsBusiness, Indiamyntra, Urbanic’s collection

A London-based digital fashion brand Urbanic was launched on Myntra, marking its first-ever partnership with an e-commerce platform. The brand is an emerging favourite among fashion-first Gen-Z shoppers and beyond in India, for women’s western wear, while also being popular in several countries, with its trendy and stylish offerings across categories. The association between Urbanic and Myntra gives an edge to one of the world's biggest bases of Gen-Z fashion shoppers as it creates wider accessibility, especially with Myntra being the preferred launchpad and platform for fashion brands in engaging with digitally native audiences across the country. Urbanic is offering…

14 Aug

Myntra to strengthen its position as Fashion Expert

editor0 CommentsBusinessBusiness, fashion, myntra

In one of India’s biggest celebrity-led marketing associations for an e-commerce brand, Myntra has roped in Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani and Samantha Akkineni. Myntra has evolved over the years to being the fashion expert for millions across the country, with the largest catalogue of domestic and international brands, along with unique value added services, customized to cater to specific needs of the fashion-conscious consumers. An aspirational brand among young shoppers looking at having a personal style guide that represents their individuality while being stylish, Myntra…