Mortein

Mortein re-launches its age-old nemesis ‘Louie’ after a gap of 5 years

Mortein re-launches its age-old nemesis ‘Louie’ after a gap of 5 years

Mortein, one of the world’s leading pest control brands, has announced the relaunch of its age-old nemesis – Louie, in its new avatar as Louie the mosquito. The new and more powerful brand mascot- Louie is re-introduced to the Indian audience after a gap of five years. Mortein launched Louie the mosquito in India in 2004to spread awareness around pest and mosquito borne diseases and is an adaptation of Louie the Fly, drawn and animated by Geoffrey Morgan Pike having appeared in many animated TV commercials. With Mortein committed to One Health, One Planet, One Future, itfocuses on making India…
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