Max Life

Max Life Insurance unveils the IPQ 4.0 Survey

Max Life Insurance unveils the IPQ 4.0 Survey

Max Life Insurance Co. Ltd in association with Kantar recently unveiled the India Protection Quotient (IPQ) 4.0 survey. Tapping 5,729 respondents across 25 Indian cities [between 10 December 2021 to 14 January 2022], the survey was carried out during the recent wave of the Covid-19 pandemic. The findings which reveal insights that highlight East India’s shift across financial priorities and anxieties studied by IPQ 4.0 are – (1) Abysmal term insurance adoption - East India registered an abysmal rate of term insurance ownership at 40%. (2) Region worries over mental wellbeing and children’s education - 67% of respondents worried about…
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