JSW

Aiming to provide channel partners ease of doing business, JSW Cement is digitizing its Sales & Marketing operations by leveraging AI-based digital interventions. JSW Cement has partnered with Yalochat (world’s leading conversational commerce service provider) to introduce AI-based Anytime Anywhere Business transactions for its trade customers. The Yalochat partnership enables JSW Cement to upsell, transact and provide better service to its customers over messaging apps like WhatsApp. As part of this digitization initiative JSW Cement is rolling out AI-based MobileTech interventions including conversational commerce services for its Trade Channels across all the markets.  This will differentiate JSW Cement as it…

 JSW Group has presence in Steel, Cement & Paints business in India. Now, the Group is combining its distribution and supply chain expertise across the Steel & Cement businesses under an integrated JSW One initiative. All these three products have a common set of customers as they are essential in building a home. In order to reach out to these consumers & channel partners, an integrated effort is being mobilized through this unique initiative. JSW One enables the JSW Group to become a one-stop-solution for the consumer’s home-building requirements as well as benefit from the synergistic advantages of customer overlaps…