30
Apr
Toyota Kirloskar Motor (TKM) announced the launch of a campaign titled ‘Hum Hai Hybrid’ through a specially curated web video series. This is an initiative to create awareness among consumers and the larger society about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs) and its potential contribution to national objectives. With this digital campaign about the green mobility ‘Self-charging Hybrid Electric Vehicles’, TKM’s efforts are to foster a faster shift towards ‘mass electrification’ across the country. Designed and developed as a part of Toyota’s digital promotional approach, the ‘Hum Hai Hybrid’ campaign revolves around the content tailored to strengthen…