Holi

Shopsy gets a colorful response ahead of Holi

Shopsy gets a colorful response ahead of Holi

Fipkart’s social commerce platform Shopsy has witnessed some extraordinary shopping trends on the platform as it gears up to celebrate its first Holi with customers. Right from Holi pichkaris and organic colors, customers are now moving from the traditional ways of celebration and making their buys more value focused. On the platform, while the Holi essentials category witnessed 60% traction from Tier 3+ cities, the east and north zones contributed to the majority of buyers. The top cities which spotted highest demand were Patna, Lucknow, Guwahati, Varanasi, Allahabad, Jaipur, Ranchi, Cuttack, Bhubaneshwar, Ahmedabad, Kanpur, Ghaziabad, Medinipur, Bankura and Nagpur. Colors…
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Celebration of Holi with goodness of almonds

Celebration of Holi with goodness of almonds

Holi means a mix of family get-togethers and visits. It means binging on unhealthy snacks and sweets that in the long run can have a significant impact on one’s health. Holi marks the arrival of a season of hope, myriad colours and good harvests and is one of the most revered festivals of India. During the festivities, it’s easy to let go and lose track of one’s food intake, and overindulge in sweets and comfort food. This year, one can try to replace unwholesome or calorie laden food with almonds and plan for a healthier Holi. Almonds are nutritious and…
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