05
Oct
On the eve of World Smile Day, The Himalaya Drug Company rolled out its flagship social impact initiative, Muskaan, in Madhya Pradesh and Chhattisgarh, with an objective to spread awareness about cleft lip and palate conditions. In partnership with Smile Train, the initiative will support free life-saving cleft treatment to children in need. Through the campaign, “EkNayiMuskaan”, Himalaya Lip Care will focus on spreading awareness around the cleft lip and palate treatment at the grassroots level. The campaign was kick-started with a heart-warming video capturing the inspirational story of eight-year-old Munmun. The film portrays how Munmun’s life was transformed with…